Department of Veteran Affairs, Airborne Hazards and Burn Pits Center of Excellence (AHBPCE) Outreach Brochure
AHBPCE is the sole VA Center of Excellence dedicated to comprehending the health
consequences of airborne hazards and burn pits to enhance Veteran well-being
through research, education, and clinical evaluation.
Creative Cycle collaborated with AHBPCE to design an outreach brochure, adding
an engaging instrument to the Center's efforts to connect with veterans. This
collaboration sought to foster partnerships that allow the Center to expand its
research on a spectrum of health issues related to military environmental exposures.
The primary challenge centered on condensing a substantial volume of critical
information into the confines of a limited space. When undertaking this task, our
central objective was to ensure that the content fit perfectly into the brochure and
was readily accessible and effortlessly digestible for our target audience. We aimed
to strike a delicate balance in which we could accumulate a wealth of valuable
insights while keeping the material engaging and understandable.
Additionally, we acknowledged the importance of providing pathways for our
readers to access supplementary information should they wish to delve deeper into
specific topics. It required careful consideration to avoid overwhelming the reader
while maintaining a clear and compelling call to action to guide them toward further
exploration. Thus, our challenge was creating a harmonious combination of
information, accessibility, and participation within the physical constraints of space.
By integrating QR codes and utilizing iconography, we equipped ourselves with the
ideal tools to create an engaging and convenient design. This approach allowed us
to establish a hierarchy of calls to action, making it intuitive for individuals to access
further relevant details or contact the Center for additional information.
The goal was to provide valuable information that resonated with veterans, and the
dynamic cooperation between AHBPCE and Creative Cycle allowed us to achieve it
by aligning our creative expertise with their noble mission.
We leveraged AHBPCE's brand identity and employed our iterative and
collaborative design approach to provide an additional tool for the Center to
connect with its audience.
The challenge of compacting a large amount of information while making it
accessible to veterans was met through this outreach booklet. This experience also
gave us ideas on how to make large amounts of information available. The content
design was attractive to present substantial information in an easy-to-distribute and
understandable format, effectively serving the needs of our target audience.
Creative Cycle believes meaningful relationships deliver meaningful results.
We design with empathy and purpose by genuinely understanding our customers'
values, goals, attributes, and needs.
Active listening and continuous learning are integral to our creative process. Our
most effective outcomes bloom when we team up with our clients.
Contact Creative Cycle to explore how we can support your goals through a unique