Challenge
The primary challenge centered on condensing a substantial volume of critical
information into the confines of a limited space. When undertaking this task, our
central objective was to ensure that the content fit perfectly into the brochure and
was readily accessible and effortlessly digestible for our target audience. We aimed
to strike a delicate balance in which we could accumulate a wealth of valuable
insights while keeping the material engaging and understandable.
Additionally, we acknowledged the importance of providing pathways for our
readers to access supplementary information should they wish to delve deeper into
specific topics. It required careful consideration to avoid overwhelming the reader
while maintaining a clear and compelling call to action to guide them toward further
exploration. Thus, our challenge was creating a harmonious combination of
information, accessibility, and participation within the physical constraints of space.
