We collaborated with Rocket to create an initial experience that involved restructuring existing content and making informed UX propositions to ensure users have easy and direct access to case studies and thought leadership content on the new website.

Once wireframes were approved and we gained awareness of Rocket's visual brand, we delved into implementing the new website. Utilizing WordPress as their CMS, we designed and developed rapid prototypes and site instances that allowed us to conduct internal testing of the UX assumptions we had formulated.

After conducting internal testing and iterating through various design and development phases, we finally arrived at a version of the new site that was a perfect fit.

We optimized Rocket's budget for the website redesign by using their available resources efficiently, ensuring reasonable timing for the project execution. Our iterative approach allowed us to gather swift feedback from Rocket, ensuring we created a product that met their needs and embodied the organization's personality. Today, Rocket boasts a fresh online presence that empowers them to harness analytics related to their case studies and the thought leadership content they generate. With abundant new data, they can leverage the website as a promotional tool, launch SEO campaigns to highlight their client work, and capture valuable leads that may translate into lasting partnerships.

Creative Cycle believes meaningful relationships deliver meaningful results. We design with empathy and purpose by genuinely understanding our customers' values, goals, attributes, and needs. Active listening and continuous learning are integral to our creative process. Our most effective outcomes bloom when we team up with our clients.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.