The first step was to create a new visual identity for the organization. We started by crafting a logo that was simple yet memorable. Then, we needed to determine a color palette. We chose different tones of blue and sky blue to align with the brand's personality. The imagery we went for recalls fluidity in the form of waves, and for the typography, we chose fonts that effectively reflect the organization's character.

Once we had the identity, it was time to translate the new visual universe into an effective online platform. We created a website to empower the community and its users and help the NMSA continue its program, enhancing the experience of everyone involved.

NMSA offers various programs and a wide range of information for diverse audiences. We organized the content to simplify navigation. Now, people can easily access resources for their communities, articles, and events such as webinars.

The project is now online, helping the NMSA community make a positive impact on the planet. As mentioned earlier, developing a brand identity that will later be translated into a platform is always challenging. We approached the assignment with responsibility, fully aware that our work would directly impact the results.