The Sentencing Project – 50 Years and a Wake Up
Client: The Sentencing Project
Branding
Branding
⊹
Social Media Campaign
Social Media Campaign
⊹
Overview
The The Sentencing Project (TSP) is a nonprofit 501(c)(3) organization established in 1986 in Washington, D.C., operating as a research and advocacy hub to foster a just and effective criminal justice system. Creative Cycle collaborated with TSP for their 50 Years and a Wake-Up campaign. This campaign aimed to raise awareness of the mass incarceration crisis and its profound impact on the U.S. population over the past half-century, particularly emphasizing its repercussions within the Black community. Moreover, the campaign aimed to raise awareness about more effective crime prevention strategies in our nation.
Team
Art Director
Barbara Condemarín
Art Director
Barbara Condemarín
Art Director
Barbara Condemarín
Deliverables
Brandguide
Social Media Posts
01
Challenge
Our task was to create a bold identity for the campaign, drawing on the visual elements of the TSP brand. We needed to evoke a sense of strength, courage, and progress in the campaign identity, which required a striking and memorable design capable of conveying the urgency and importance of the cause. Our challenge was to communicate the experience of individuals, families, and communities affected by the mass incarceration crisis with seriousness and solemnity. It was essential to convey the gravity of the situation without dehumanizing the narrative. Additionally, we had to ensure the alignment between the campaign identity and the TSP brand values and mission, which required a deep understanding of its brand and objectives. Despite these challenges, we committed to creating a gravitas and meaningful identity.
01
Challenge
Our task was to create a bold identity for the campaign, drawing on the visual elements of the TSP brand. We needed to evoke a sense of strength, courage, and progress in the campaign identity, which required a striking and memorable design capable of conveying the urgency and importance of the cause. Our challenge was to communicate the experience of individuals, families, and communities affected by the mass incarceration crisis with seriousness and solemnity. It was essential to convey the gravity of the situation without dehumanizing the narrative. Additionally, we had to ensure the alignment between the campaign identity and the TSP brand values and mission, which required a deep understanding of its brand and objectives. Despite these challenges, we committed to creating a gravitas and meaningful identity.
02
Solution
Furthermore, we worked on a design approach that strategically incorporated negative space, which we considered a meaningful resource to convey the message of this campaign.
This design concept aspired to create an aesthetically appealing visual while crafting a narrative that evokes a sense of fragmentation and incompleteness.
02
Solution
Furthermore, we worked on a design approach that strategically incorporated negative space, which we considered a meaningful resource to convey the message of this campaign.
This design concept aspired to create an aesthetically appealing visual while crafting a narrative that evokes a sense of fragmentation and incompleteness.
03
Impact
After receiving approval for the campaign design, we continued our collaboration with TSP, extending our efforts to develop a comprehensive set of branded assets. We carefully designed these assets with the primary goal of effectively communicating the narrative of the campaign. This task involved creating visually appealing and informative materials to raise community awareness and advocate for change.
03
Impact
After receiving approval for the campaign design, we continued our collaboration with TSP, extending our efforts to develop a comprehensive set of branded assets. We carefully designed these assets with the primary goal of effectively communicating the narrative of the campaign. This task involved creating visually appealing and informative materials to raise community awareness and advocate for change.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
