Rocket Social Impact – Website Redesign
Client: Rocket Social Impact
Website Redesign
Website Redesign
⊹
Website Development
Website Development
⊹
UX/UI
UX/UI
Overview
Rocket Social Impact is a nonprofit organization driven by a love for working with brands and organizations looking to disrupt the status quo and achieve better business and the greater good. In early 2023, Rocket approached us, seeking a partner to establish a new website presence.
Team
Product designer
Eli Taipe
Product designer
Eli Taipe
Product designer
Eli Taipe
Project Leader
Carlos Murguia
Project Leader
Carlos Murguia
Project Leader
Carlos Murguia
Deliverables
Wordpress Website
Interactive prototype
01
Challenge
The new website needed to capitalize on some of the existing content while providing an experience and interface that felt fresh and bolder, enabling visitors to interact with Rocket's case studies more directly and intuitively. Many of Rocket's case studies involve engagements and collaborations with prominent brands that significantly impact communities across the U.S. Rocket aimed to leverage these outcomes by establishing a new online presence that would allow them to improve the analytics for their case studies and help gather new contacts for future communications.
01
Challenge
The new website needed to capitalize on some of the existing content while providing an experience and interface that felt fresh and bolder, enabling visitors to interact with Rocket's case studies more directly and intuitively. Many of Rocket's case studies involve engagements and collaborations with prominent brands that significantly impact communities across the U.S. Rocket aimed to leverage these outcomes by establishing a new online presence that would allow them to improve the analytics for their case studies and help gather new contacts for future communications.
02
Solution
We collaborated with Rocket to create an initial experience that involved restructuring existing content and making informed UX propositions to ensure users have easy and direct access to case studies and thought leadership content on the new website.
Once wireframes were approved and we gained awareness of Rocket's visual brand, we delved into implementing the new website. Utilizing WordPress as their CMS, we designed and developed rapid prototypes and site instances that allowed us to conduct internal testing of the UX assumptions we had formulated.
After conducting internal testing and iterating through various design and development phases, we finally arrived at a version of the new site that was a perfect fit.
02
Solution
We collaborated with Rocket to create an initial experience that involved restructuring existing content and making informed UX propositions to ensure users have easy and direct access to case studies and thought leadership content on the new website.
Once wireframes were approved and we gained awareness of Rocket's visual brand, we delved into implementing the new website. Utilizing WordPress as their CMS, we designed and developed rapid prototypes and site instances that allowed us to conduct internal testing of the UX assumptions we had formulated.
After conducting internal testing and iterating through various design and development phases, we finally arrived at a version of the new site that was a perfect fit.
03
Impact
We optimized Rocket's budget for the website redesign by using their available resources efficiently, ensuring reasonable timing for the project execution. Our iterative approach allowed us to gather swift feedback from Rocket, ensuring we created a product that met their needs and embodied the organization's personality. Today, Rocket boasts a fresh online presence that empowers them to harness analytics related to their case studies and the thought leadership content they generate. With abundant new data, they can leverage the website as a promotional tool, launch SEO campaigns to highlight their client work, and capture valuable leads that may translate into lasting partnerships.
Creative Cycle believes meaningful relationships deliver meaningful results. We design with empathy and purpose by genuinely understanding our customers' values, goals, attributes, and needs. Active listening and continuous learning are integral to our creative process. Our most effective outcomes bloom when we team up with our clients.
Contact Creative Cycle to explore how we can support your goals through a unique collaboration.
03
Impact
We optimized Rocket's budget for the website redesign by using their available resources efficiently, ensuring reasonable timing for the project execution. Our iterative approach allowed us to gather swift feedback from Rocket, ensuring we created a product that met their needs and embodied the organization's personality. Today, Rocket boasts a fresh online presence that empowers them to harness analytics related to their case studies and the thought leadership content they generate. With abundant new data, they can leverage the website as a promotional tool, launch SEO campaigns to highlight their client work, and capture valuable leads that may translate into lasting partnerships.
Creative Cycle believes meaningful relationships deliver meaningful results. We design with empathy and purpose by genuinely understanding our customers' values, goals, attributes, and needs. Active listening and continuous learning are integral to our creative process. Our most effective outcomes bloom when we team up with our clients.
Contact Creative Cycle to explore how we can support your goals through a unique collaboration.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
