The Center for Environmental Justice – Branding
Client: Smithsonian Anacostia Community Museum
Branding
Branding
⊹
Banner Design
Banner Design
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Overview
Creative Cycle collaborated with the Smithsonian Anacostia Community Museum to create the identity for The Center of Environmental Justice (CEJ) initiative. Building on the museum's mission of collective empowerment and a history of environmental justice efforts, the new Center catalyzes social change. It works to raise awareness of systemic injustices, develop community-driven solutions for environmental challenges, and inspire individuals to recognize their potential in building an adequate, healthy, and socially responsible environment.
Team
Art Director
Barbara Condemarín
Art Director
Barbara Condemarín
Art Director
Barbara Condemarín
Deliverables
Brandguide
Banners
01
Challenge
The Smithsonian ACM needed a brand that embodied CEJ's collective power to develop community-driven solutions and create a suitable environment. To achieve this, we needed our creative process to lead us to find a suitable visual identity that simultaneously reflected CEJ's efforts and mission and represented a vibrant multicultural community that strives to live in a harmonious and healthful environment.
01
Challenge
The Smithsonian ACM needed a brand that embodied CEJ's collective power to develop community-driven solutions and create a suitable environment. To achieve this, we needed our creative process to lead us to find a suitable visual identity that simultaneously reflected CEJ's efforts and mission and represented a vibrant multicultural community that strives to live in a harmonious and healthful environment.
02
Solution
We centered our efforts on exploring elements that symbolize the concept of the natural environment. Tyler Winsor's WEL Portraits illustrations gave us the inspiration we needed to establish the new brand. We designed and integrated visual elements to convey the narrative that the environment CEJ endeavors to foster in the communities neighboring the Anacostia River.
02
Solution
We centered our efforts on exploring elements that symbolize the concept of the natural environment. Tyler Winsor's WEL Portraits illustrations gave us the inspiration we needed to establish the new brand. We designed and integrated visual elements to convey the narrative that the environment CEJ endeavors to foster in the communities neighboring the Anacostia River.
03
Impact
Creative Cycle had the opportunity to team up with the Smithsonian ACM to co-craft the identity embraced by the museum. Our collaboration with ACM has enabled CEJ to initiate a dialogue with its internal and external audiences, using a unified, consistent, and unmistakable voice. As we move forward, we are excited to unveil more about the Center's impactful work, utilizing a range of branded digital and print assets that vividly convey their story, all rooted in a strong institutional identity.
Creative Cycle firmly believes that meaningful relationships yield impactful results. We approach our work with a deep understanding of our client's values, goals, characteristics, and needs, crafting designs infused with empathy and purpose. At the core of our creative process lies active listening and continuous learning, and through collaboration with our clients, we achieve the most effective results.
Contact Creative Cycle to explore how we can support your goals through a unique collaboration.
03
Impact
Creative Cycle had the opportunity to team up with the Smithsonian ACM to co-craft the identity embraced by the museum. Our collaboration with ACM has enabled CEJ to initiate a dialogue with its internal and external audiences, using a unified, consistent, and unmistakable voice. As we move forward, we are excited to unveil more about the Center's impactful work, utilizing a range of branded digital and print assets that vividly convey their story, all rooted in a strong institutional identity.
Creative Cycle firmly believes that meaningful relationships yield impactful results. We approach our work with a deep understanding of our client's values, goals, characteristics, and needs, crafting designs infused with empathy and purpose. At the core of our creative process lies active listening and continuous learning, and through collaboration with our clients, we achieve the most effective results.
Contact Creative Cycle to explore how we can support your goals through a unique collaboration.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
