BGC – Hackaton Campaign 2022
Client: Black Girls Code
Branding
Branding
⊹
Social Media Campaign
Social Media Campaign
⊹
Illustration
Illustration
Overview
Creative Cycle partnered with Meraki Communication Group to design the Black Girls Code campaign for a Nike-powered Hackathon. The purpose was to encourage and empower Black girls to participate in this event, where they would leverage technology to address issues bridging the worlds of sports and activism.
Team
Art Director
Barbara Condemarín
Art Director
Barbara Condemarín
Art Director
Barbara Condemarín
Art Director
Eli Taipe
Art Director
Eli Taipe
Art Director
Eli Taipe
Senior Designer
Ed Acaro
Senior Designer
Ed Acaro
Senior Designer
Ed Acaro
Deliverables
Social Media Posts
Mailchimp Templates
T-shirt Design & Print Files
Ilustration
01
Challenge
As campaign designers, our challenge was to create a compelling visual atmosphere that instills a sense of support and encouragement, motivating girls to partake in Hackathon 2022. Furthermore, our design needed to convey a strong competitive spirit that would inspire their participation. The graphics we were responsible for encompassed social media content, email communications, and merchandise.
01
Challenge
As campaign designers, our challenge was to create a compelling visual atmosphere that instills a sense of support and encouragement, motivating girls to partake in Hackathon 2022. Furthermore, our design needed to convey a strong competitive spirit that would inspire their participation. The graphics we were responsible for encompassed social media content, email communications, and merchandise.
02
Solution
The first step was conceptualizing the effective utilization of the visual elements for the Hackathon. Our approach focused on high contrast to create a strong visual impact. Additionally, we designed a unique lockup for the campaign slogan, emphasizing the word “hack” and giving it a glitched and vibrant appearance. Furthermore, we incorporated coded-style typography for other textual elements.
We chose a highly contrasted scheme color palette, combining black with vivid fuchsia and subtle blue accents.
Considering Black Girls Code’s pioneering role in the worldwide push for equal representation in the tech sector, Creative Cycle and Meraki needed to craft a compelling campaign. Our primary goal was to captivate young girls between the ages of 7 and 17, motivating them to embrace innovation and leadership.
02
Solution
The first step was conceptualizing the effective utilization of the visual elements for the Hackathon. Our approach focused on high contrast to create a strong visual impact. Additionally, we designed a unique lockup for the campaign slogan, emphasizing the word “hack” and giving it a glitched and vibrant appearance. Furthermore, we incorporated coded-style typography for other textual elements.
We chose a highly contrasted scheme color palette, combining black with vivid fuchsia and subtle blue accents.
Considering Black Girls Code’s pioneering role in the worldwide push for equal representation in the tech sector, Creative Cycle and Meraki needed to craft a compelling campaign. Our primary goal was to captivate young girls between the ages of 7 and 17, motivating them to embrace innovation and leadership.
03
Impact
The first step was conceptualizing the effective utilization of the visual elements for the Hackathon. Our approach focused on high contrast to create a strong visual impact. Additionally, we designed a unique lockup for the campaign slogan, emphasizing the word “hack” and giving it a glitched and vibrant appearance. Furthermore, we incorporated coded-style typography for other textual elements.
We chose a highly contrasted scheme color palette, combining black with vivid fuchsia and subtle blue accents.
Considering Black Girls Code’s pioneering role in the worldwide push for equal representation in the tech sector, Creative Cycle and Meraki needed to craft a compelling campaign. Our primary goal was to captivate young girls between the ages of 7 and 17, motivating them to embrace innovation and leadership.
03
Impact
The first step was conceptualizing the effective utilization of the visual elements for the Hackathon. Our approach focused on high contrast to create a strong visual impact. Additionally, we designed a unique lockup for the campaign slogan, emphasizing the word “hack” and giving it a glitched and vibrant appearance. Furthermore, we incorporated coded-style typography for other textual elements.
We chose a highly contrasted scheme color palette, combining black with vivid fuchsia and subtle blue accents.
Considering Black Girls Code’s pioneering role in the worldwide push for equal representation in the tech sector, Creative Cycle and Meraki needed to craft a compelling campaign. Our primary goal was to captivate young girls between the ages of 7 and 17, motivating them to embrace innovation and leadership.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
