TESS Partners - Branding
Client: TESS Partners
Branding
Branding
⊹
Stationery
Stationery
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Overview
Tess Partners is a newly founded consulting agency built by a team of experienced professionals who have led major projects in other agencies and worked closely with state-level organizations. Combining strategic insight with hands-on expertise, Tess Partners focuses on building meaningful partnerships and driving sustainable growth. They approached Creative Cycle to craft a brand identity that reflects their credibility, collaboration, and forward-thinking vision — establishing a strong foundation for their launch.
Team
Art Director
Barbara Condemarín
Art Director
Barbara Condemarín
Art Director
Barbara Condemarín
Deliverables
Brand Guidelines
Stationery
Website on Framer
01
Challenge
As a new agency entering a competitive space, Tess Partners needed a visual identity that communicated both experience and innovation. The challenge was to create a conceptually rich logo inspired by their name — Tess, derived from “tessellate,” meaning distinct elements forming a cohesive whole — while also developing a consistent brand system that could extend across digital and social platforms. Additionally, the brand required a modern, responsive website that showcased their capabilities and values with clarity and professionalism.
01
Challenge
As a new agency entering a competitive space, Tess Partners needed a visual identity that communicated both experience and innovation. The challenge was to create a conceptually rich logo inspired by their name — Tess, derived from “tessellate,” meaning distinct elements forming a cohesive whole — while also developing a consistent brand system that could extend across digital and social platforms. Additionally, the brand required a modern, responsive website that showcased their capabilities and values with clarity and professionalism.
02
Solution
Creative Cycle began with a concept exploration phase, presenting multiple logo directions based on tessellation — using geometric shapes like triangles, squares, and rhombuses to symbolize structure, collaboration, and unity. Through several review and feedback sessions, we refined the chosen concept into a final mark featuring an upward-pointing arrow, representing progress and forward momentum.
From there, we expanded the identity into a cohesive visual system, building a set of icons and patterns derived from the logo’s geometry. To bring the brand to life online, we designed and developed the Tess Partners website using Framer, ensuring a sleek, responsive, and easy-to-manage digital experience that fully reflects the new brand’s clarity and sophistication.
02
Solution
Creative Cycle began with a concept exploration phase, presenting multiple logo directions based on tessellation — using geometric shapes like triangles, squares, and rhombuses to symbolize structure, collaboration, and unity. Through several review and feedback sessions, we refined the chosen concept into a final mark featuring an upward-pointing arrow, representing progress and forward momentum.
From there, we expanded the identity into a cohesive visual system, building a set of icons and patterns derived from the logo’s geometry. To bring the brand to life online, we designed and developed the Tess Partners website using Framer, ensuring a sleek, responsive, and easy-to-manage digital experience that fully reflects the new brand’s clarity and sophistication.
03
Impact
The resulting brand identity and website positioned Tess Partners as a confident, modern, and capable agency from day one. The geometric visuals convey unity and progress, while the digital experience highlights their expertise and professionalism. Through close collaboration and a thoughtful creative process, Creative Cycle helped Tess Partners launch with a distinct identity that communicates trust, purpose, and forward-thinking energy.
03
Impact
The resulting brand identity and website positioned Tess Partners as a confident, modern, and capable agency from day one. The geometric visuals convey unity and progress, while the digital experience highlights their expertise and professionalism. Through close collaboration and a thoughtful creative process, Creative Cycle helped Tess Partners launch with a distinct identity that communicates trust, purpose, and forward-thinking energy.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
