Orange and silver Compass Working Capital compass pin on blue denim.

Compass - Rebrand

Client: Compass Working Capital

Branding

Branding

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Stationery

Stationery

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Brochure

Brochure

Overview

Compass Working Capital is a nonprofit organization committed to helping low-income families build financial stability and long-term assets. Through innovative financial programs and partnerships, Compass empowers participants to achieve greater economic mobility and security. As their mission evolved and their impact expanded, Compass partnered with Creative Cycle to refresh their brand identity — creating a visual language that better connects with their audience, builds trust, and embodies care and empathy.

Team

Portrait of Carlos Murguia

Co-Creative Director

Carlos Murguia

Portrait of Jose Caicedo

Co-Creative Director

Jose Caicedo

Art Director

Barbara Condemarín

Designer

Angela Santos

Designer

Ale Morales

Deliverables

Brandguide

Stationery & Print Files

Brochure & Print Files

01

Challenge

Compass needed a rebrand that would make their identity more approachable, human-centered, and aligned with the values of empowerment and inclusion. The existing branding felt distant from the community they served and lacked emotional resonance. The challenge was to modernize the brand while maintaining the credibility and trust that Compass had built over the years. The new identity had to visually communicate optimism, care, and opportunity — reflecting Compass’s role in helping families shape brighter financial futures.

01

Challenge

Compass needed a rebrand that would make their identity more approachable, human-centered, and aligned with the values of empowerment and inclusion. The existing branding felt distant from the community they served and lacked emotional resonance. The challenge was to modernize the brand while maintaining the credibility and trust that Compass had built over the years. The new identity had to visually communicate optimism, care, and opportunity — reflecting Compass’s role in helping families shape brighter financial futures.

Two white t-shirts with the Compass logo on the chest and Navigating to Prosperity Together on the back.

The tagline on staff shirts: the compass mark on the chest, Navigating to Prosperity Together on the back.

02

Solution

Creative Cycle led a comprehensive rebranding process, starting with a deep dive into Compass’s mission, audience, and tone of voice. We developed a refined brand strategy and visual identity that centered around warmth, accessibility, and growth. The updated logo, color palette, and typography were designed to evoke trust and inclusivity while remaining modern and professional. Every visual and verbal element was crafted to reflect Compass’s empathetic approach and their dedication to empowering families.

02

Solution

Creative Cycle led a comprehensive rebranding process, starting with a deep dive into Compass’s mission, audience, and tone of voice. We developed a refined brand strategy and visual identity that centered around warmth, accessibility, and growth. The updated logo, color palette, and typography were designed to evoke trust and inclusivity while remaining modern and professional. Every visual and verbal element was crafted to reflect Compass’s empathetic approach and their dedication to empowering families.

Navy phone case with the Compass Working Capital logo and a thin orange arc.
Navy phone case with the Compass Working Capital logo and a thin orange arc.

The brand's arcs carried onto a phone case, where the mark has to read at thumbnail size.

03

Impact

The rebrand successfully positioned Compass Working Capital as a relatable, trustworthy, and forward-thinking organization. The new identity resonates with their audience, enhancing both recognition and emotional connection. By aligning the brand visuals and messaging with Compass’s mission and values, Creative Cycle helped create a foundation for stronger community engagement and clearer storytelling — ensuring Compass continues to inspire confidence and hope among the families they serve.

03

Impact

The rebrand successfully positioned Compass Working Capital as a relatable, trustworthy, and forward-thinking organization. The new identity resonates with their audience, enhancing both recognition and emotional connection. By aligning the brand visuals and messaging with Compass’s mission and values, Creative Cycle helped create a foundation for stronger community engagement and clearer storytelling — ensuring Compass continues to inspire confidence and hope among the families they serve.

Hand holding a phone showing a Compass Working Capital message with an orange banner and a photo.

Outreach in the format families actually open: a text message that leads into a branded invitation.

Two Compass Working Capital business cards, one white with contact details, one navy with the mission line.

Business cards that end on the mission line instead of the logo: Our mission is to end asset poverty.

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FAQ

Get quick answers about working with us and our approach to digital solutions.

Ask a question

Ask a question

What’s included in a monthly retainer?

01

Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.

How many requests can I make per month?

02

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

03

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

04

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

05

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen