RHLS - Website Redesign
Client: Regional Housing Legal Services
Website Redesign
Website Redesign
⊹
Website Development
Website Development
⊹
UX/UI
UX/UI
Overview
Regional Housing Legal Services (RHLS) is a nonprofit law firm that provides legal and technical assistance to organizations working to create sustainable communities and affordable housing. Their work empowers communities through equitable housing, policy advocacy, and development support. With their mission and brand evolving, RHLS partnered with Creative Cycle to bring their digital presence in line with their new brand identity — creating a modern, accessible, and user-friendly website that reflects their impact and values.
Team
Product designer
Eli Taipe
Product designer
Eli Taipe
Product designer
Eli Taipe
Project Leader
Carlos Murguia
Project Leader
Carlos Murguia
Project Leader
Carlos Murguia
Deliverables
Wordpress Website
Interactive Prototype
01
Challenge
Following a brand update, RHLS needed a complete website redesign to align with the new visual identity and better communicate their mission. Their existing website had a complex structure, making it difficult for users to quickly locate key information and resources. The challenge was to rethink the site architecture from a user-centered perspective, ensuring content accessibility for various audiences — from community partners and developers to policymakers and residents. Additionally, the new website had to be consistent with the brand guide that was still under development, requiring careful coordination between design and branding teams.
01
Challenge
Following a brand update, RHLS needed a complete website redesign to align with the new visual identity and better communicate their mission. Their existing website had a complex structure, making it difficult for users to quickly locate key information and resources. The challenge was to rethink the site architecture from a user-centered perspective, ensuring content accessibility for various audiences — from community partners and developers to policymakers and residents. Additionally, the new website had to be consistent with the brand guide that was still under development, requiring careful coordination between design and branding teams.
02
Solution
Creative Cycle began the project with a series of UX research sessions and interviews with RHLS team members to understand user pain points and navigation challenges. From this insight, we developed detailed user personas, sitemaps, and wireframes to shape the site’s structure and content flow. Once approved, our team crafted a clean, accessible UI that embodied RHLS’s evolving visual identity — ensuring typography, color, and layout choices reflected the brand’s clarity and purpose.
After finalizing the design, we implemented the website on WordPress, maintaining pixel-perfect accuracy to the approved UI and ensuring scalability for future updates. Throughout the process, close collaboration with RHLS ensured alignment between the new brand system and the digital experience.
02
Solution
Creative Cycle began the project with a series of UX research sessions and interviews with RHLS team members to understand user pain points and navigation challenges. From this insight, we developed detailed user personas, sitemaps, and wireframes to shape the site’s structure and content flow. Once approved, our team crafted a clean, accessible UI that embodied RHLS’s evolving visual identity — ensuring typography, color, and layout choices reflected the brand’s clarity and purpose.
After finalizing the design, we implemented the website on WordPress, maintaining pixel-perfect accuracy to the approved UI and ensuring scalability for future updates. Throughout the process, close collaboration with RHLS ensured alignment between the new brand system and the digital experience.
03
Impact
The new RHLS website represents a significant step forward in accessibility, clarity, and brand coherence. Visitors can now intuitively navigate the platform and easily access key resources, while the refreshed design reinforces RHLS’s dedication to equitable housing and community development. This project not only improved usability and engagement but also solidified RHLS’s online presence as a trusted, forward-thinking nonprofit within the housing and legal services landscape.
03
Impact
The new RHLS website represents a significant step forward in accessibility, clarity, and brand coherence. Visitors can now intuitively navigate the platform and easily access key resources, while the refreshed design reinforces RHLS’s dedication to equitable housing and community development. This project not only improved usability and engagement but also solidified RHLS’s online presence as a trusted, forward-thinking nonprofit within the housing and legal services landscape.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
