Three phones on colored blocks showing RHLS pages for affordable homes, staff, and racial equity.

RHLS - Website Redesign

Client: Regional Housing Legal Services

Website Redesign

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Website Development

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UX/UI

Overview

Regional Housing Legal Services (RHLS) is a nonprofit law firm that provides legal and technical assistance to organizations working to create sustainable communities and affordable housing. Their work empowers communities through equitable housing, policy advocacy, and development support. With their mission and brand evolving, RHLS partnered with Creative Cycle to bring their digital presence in line with their new brand identity — creating a modern, accessible, and user-friendly website that reflects their impact and values.

Team

Co-Creative Director

Carlos Murguia

Co-Creative Director

Jose Caicedo

Product designer

Eli Taipe

Deliverables

Wordpress Website

Interactive Prototype

Challenge

Following a brand update, RHLS needed a complete website redesign to align with the new visual identity and better communicate their mission. Their existing website had a complex structure, making it difficult for users to quickly locate key information and resources. The challenge was to rethink the site architecture from a user-centered perspective, ensuring content accessibility for various audiences — from community partners and developers to policymakers and residents. Additionally, the new website had to be consistent with the brand guide that was still under development, requiring careful coordination between design and branding teams.

Challenge

Laptop on a blue field with four RHLS web pages floating around it: news, resources, LIHTC and FAQs.

We rebuilt the site around what people come looking for: news, resource libraries, LIHTC explainers and FAQs.

Solution

Creative Cycle began the project with a series of UX research sessions and interviews with RHLS team members to understand user pain points and navigation challenges. From this insight, we developed detailed user personas, sitemaps, and wireframes to shape the site’s structure and content flow. Once approved, our team crafted a clean, accessible UI that embodied RHLS’s evolving visual identity — ensuring typography, color, and layout choices reflected the brand’s clarity and purpose.

After finalizing the design, we implemented the website on WordPress, maintaining pixel-perfect accuracy to the approved UI and ensuring scalability for future updates. Throughout the process, close collaboration with RHLS ensured alignment between the new brand system and the digital experience.

Solution

Four RHLS desktop screens: the Affordable Homes homepage, About Us, Racial Equity and Diversity, and a LIHTC page.

Four templates from the new build, including the homepage, About Us and the Racial Equity and Diversity page.

Impact

The new RHLS website represents a significant step forward in accessibility, clarity, and brand coherence. Visitors can now intuitively navigate the platform and easily access key resources, while the refreshed design reinforces RHLS’s dedication to equitable housing and community development. This project not only improved usability and engagement but also solidified RHLS’s online presence as a trusted, forward-thinking nonprofit within the housing and legal services landscape.

Impact

Hand holding a phone showing the RHLS mobile contact page with apply, email and call buttons.

The mobile contact screen, where applying, emailing and calling all sit above the fold.

Person typing on a laptop outdoors, on the RHLS For Community Groups page.

The For Community Groups hub, which gathers services, development expertise and impact insights in one scroll.

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FAQ

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Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.

How many requests can I make per month?

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen