SSATP Africa Transport Policy Program - Reports
Client Name: SSATP Africa Transport Policy Program
Editorial Design
Editorial Design
⊹
Annual Report
Annual Report
⊹
Overview
SSATP is an international partnership dedicated to supporting transport policy development and capacity building across Africa. Its work brings together national governments, regional economic communities, African institutions, and international development partners to promote safe, reliable, inclusive, and cost‑effective transport systems. This case study highlights the design and production of multiple SSATP publications, including the Annual Report 2018 and several thematic and country‑specific studies. The work required a scalable editorial system capable of supporting diverse content while maintaining a consistent and recognizable visual identity.
Team
Art Director
Carlos Murguia
Art Director
Carlos Murguia
Art Director
Carlos Murguia
Deliverables
Annual Report & Print Files
01
Challenge
SSATP publications communicate complex policy research, technical data, and long‑form analysis to a broad audience that includes policymakers, researchers, and international partners.
The main challenges were:
Translating dense, data‑heavy content into clear, readable publications
Creating a visual system flexible enough to adapt to different countries and topics
Ensuring consistency across reports while meeting institutional and donor branding standards
01
Challenge
SSATP publications communicate complex policy research, technical data, and long‑form analysis to a broad audience that includes policymakers, researchers, and international partners.
The main challenges were:
Translating dense, data‑heavy content into clear, readable publications
Creating a visual system flexible enough to adapt to different countries and topics
Ensuring consistency across reports while meeting institutional and donor branding standards
02
Solution
A modular editorial design system was developed to support a wide range of report types and formats.
Key elements included:
A strong typographic hierarchy to guide long‑form reading
Consistent grid systems adaptable to different publication lengths
Clear visual language aligned with SSATP and World Bank standards
Structured layouts for charts, tables, and infographics to enhance data clarity
This approach allowed each publication to retain its own focus while remaining part of a cohesive body of work.
02
Solution
A modular editorial design system was developed to support a wide range of report types and formats.
Key elements included:
A strong typographic hierarchy to guide long‑form reading
Consistent grid systems adaptable to different publication lengths
Clear visual language aligned with SSATP and World Bank standards
Structured layouts for charts, tables, and infographics to enhance data clarity
This approach allowed each publication to retain its own focus while remaining part of a cohesive body of work.
03
Impact
The resulting publications strengthened SSATP’s ability to communicate its mission and research at an international level. The consistent design system improved readability, reinforced institutional credibility, and supported long‑term use across future reports and studies.
03
Impact
The resulting publications strengthened SSATP’s ability to communicate its mission and research at an international level. The consistent design system improved readability, reinforced institutional credibility, and supported long‑term use across future reports and studies.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
