CFCIM – Website
Client: City of Falls Church Independent Media
Website Development
Website Development
⊹
UX/UI
UX/UI
⊹
Overview
After completing the rebranding for the City of Falls Church Community Media (CFCIM), the next step was to bring their refreshed identity online. For a community-focused channel, the website isn’t just a digital presence — it’s where people find programs, schedules, and updates that connect them to local stories. The challenge was to create a site that felt welcoming, easy to navigate, and true to their new brand voice.
Team
Art Director
Eli Taipe
Art Director
Eli Taipe
Art Director
Eli Taipe
Deliverables
Wordpress Website
Interactive Prototype
01
Challenge
In early meetings, the client’s biggest concern was: how do we keep program schedules up to date? A live calendar was suggested, but it quickly became clear that it would be difficult to manage and confusing for viewers. On top of that, copy for the site was delayed — and building a site without content is a bit like cooking without ingredients. We had the old website text, but new information kept coming in, which meant we had to research how other community channels structured their content while keeping things flexible.
01
Challenge
In early meetings, the client’s biggest concern was: how do we keep program schedules up to date? A live calendar was suggested, but it quickly became clear that it would be difficult to manage and confusing for viewers. On top of that, copy for the site was delayed — and building a site without content is a bit like cooking without ingredients. We had the old website text, but new information kept coming in, which meant we had to research how other community channels structured their content while keeping things flexible.
02
Solution
Rather than forcing a complicated calendar system, we designed a simple, functional solution: a dedicated page with a clean program schedule table. This approach made it easy for the CFCIM team to update in real time, while giving viewers exactly what they needed at a glance.
Throughout the build, we adapted to changing content needs, combining existing copy with new materials, and reshaping sections to fit the updated brand. By treating every detail with care — from typography to layout to navigation — we created a site that felt both familiar and fresh, tailored to the way the community actually uses it.
02
Solution
Rather than forcing a complicated calendar system, we designed a simple, functional solution: a dedicated page with a clean program schedule table. This approach made it easy for the CFCIM team to update in real time, while giving viewers exactly what they needed at a glance.
Throughout the build, we adapted to changing content needs, combining existing copy with new materials, and reshaping sections to fit the updated brand. By treating every detail with care — from typography to layout to navigation — we created a site that felt both familiar and fresh, tailored to the way the community actually uses it.
03
Impact
The new website gives CFCIM a strong digital home that’s simple to manage and easy to use. Viewers can find schedules and programs quickly, while the updated design reinforces the brand identity we established together. More importantly, the site now supports CFCIM’s mission: making local media accessible to everyone in the community. Like any good homemade design, it’s built to last — practical, human-centered, and made with care.
03
Impact
The new website gives CFCIM a strong digital home that’s simple to manage and easy to use. Viewers can find schedules and programs quickly, while the updated design reinforces the brand identity we established together. More importantly, the site now supports CFCIM’s mission: making local media accessible to everyone in the community. Like any good homemade design, it’s built to last — practical, human-centered, and made with care.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
