CFCM website on a laptop, tablet, and phone against an orange background, open on the Producers page.

CFCIM – Website

Client: City of Falls Church Independent Media

Website Development

Website Development

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UX/UI

UX/UI

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Overview

After completing the rebranding for the City of Falls Church Community Media (CFCIM), the next step was to bring their refreshed identity online. For a community-focused channel, the website isn’t just a digital presence — it’s where people find programs, schedules, and updates that connect them to local stories. The challenge was to create a site that felt welcoming, easy to navigate, and true to their new brand voice.

Team

Portrait of Carlos Murguia

Co-Creative Director

Carlos Murguia

Portrait of Jose Caicedo

Co-Creative Director

Jose Caicedo

Art Director

Eli Taipe

Deliverables

Wordpress Website

Interactive Prototype

01

Challenge

In early meetings, the client’s biggest concern was: how do we keep program schedules up to date? A live calendar was suggested, but it quickly became clear that it would be difficult to manage and confusing for viewers. On top of that, copy for the site was delayed — and building a site without content is a bit like cooking without ingredients. We had the old website text, but new information kept coming in, which meant we had to research how other community channels structured their content while keeping things flexible.

01

Challenge

In early meetings, the client’s biggest concern was: how do we keep program schedules up to date? A live calendar was suggested, but it quickly became clear that it would be difficult to manage and confusing for viewers. On top of that, copy for the site was delayed — and building a site without content is a bit like cooking without ingredients. We had the old website text, but new information kept coming in, which meant we had to research how other community channels structured their content while keeping things flexible.

Angled grid of phones showing CFCiM mobile pages for announcements, programs and producer features.

A run of mobile views from the new CFCiM site: announcements, current programs and producer stories.

02

Solution

Rather than forcing a complicated calendar system, we designed a simple, functional solution: a dedicated page with a clean program schedule table. This approach made it easy for the CFCIM team to update in real time, while giving viewers exactly what they needed at a glance.


Throughout the build, we adapted to changing content needs, combining existing copy with new materials, and reshaping sections to fit the updated brand. By treating every detail with care — from typography to layout to navigation — we created a site that felt both familiar and fresh, tailored to the way the community actually uses it.



02

Solution

Rather than forcing a complicated calendar system, we designed a simple, functional solution: a dedicated page with a clean program schedule table. This approach made it easy for the CFCIM team to update in real time, while giving viewers exactly what they needed at a glance.


Throughout the build, we adapted to changing content needs, combining existing copy with new materials, and reshaping sections to fit the updated brand. By treating every detail with care — from typography to layout to navigation — we created a site that felt both familiar and fresh, tailored to the way the community actually uses it.



Two adults and a child looking at a laptop showing the CFCiM Board of Directors page.
Two adults and a child looking at a laptop showing the CFCiM Board of Directors page.

We restructured the About section so residents can meet the board and see how to join it.

03

Impact

The new website gives CFCIM a strong digital home that’s simple to manage and easy to use. Viewers can find schedules and programs quickly, while the updated design reinforces the brand identity we established together. More importantly, the site now supports CFCIM’s mission: making local media accessible to everyone in the community. Like any good homemade design, it’s built to last — practical, human-centered, and made with care.



03

Impact

The new website gives CFCIM a strong digital home that’s simple to manage and easy to use. Viewers can find schedules and programs quickly, while the updated design reinforces the brand identity we established together. More importantly, the site now supports CFCIM’s mission: making local media accessible to everyone in the community. Like any good homemade design, it’s built to last — practical, human-centered, and made with care.



Woman holding a phone showing the CFCiM Producers page with a Become a Producer button.

The Producers page on mobile, where the Become a Producer button stays in reach while you scroll.

Two people at a laptop on the CFCiM memberships page, one holding a credit card.

Memberships laid out plan by plan, with the benefits spelled out before anyone reaches for a card.

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FAQ

Get quick answers about working with us and our approach to digital solutions.

Ask a question

Ask a question

What’s included in a monthly retainer?

01

Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.

How many requests can I make per month?

02

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

03

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

04

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

05

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen