Person wearing the Black Girls Code x Nike Hackathon 2022 t-shirt against a pink gradient.

BGC – Hackathon Campaign 2022

Client: Black Girls Code

Branding

Branding

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Social Media Campaign

Social Media Campaign

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Illustration

Illustration

Overview

Creative Cycle partnered with Meraki Communication Group to design the Black Girls Code campaign for a Nike-powered Hackathon. The purpose was to encourage and empower Black girls to participate in this event, where they would leverage technology to address issues bridging the worlds of sports and activism.

Team

Portrait of Carlos Murguia

Co-Creative Director

Carlos Murguia

Portrait of Jose Caicedo

Co-Creative Director

Jose Caicedo

Art Director

Barbara Condemarín

Art Director

Eli Taipe

Senior Designer

Edward Acaro

Deliverables

Social Media Posts

Mailchimp Templates

T-shirt Design & Print Files

Ilustration

01

Challenge

As campaign designers, our challenge was to create a compelling visual atmosphere that instills a sense of support and encouragement, motivating girls to partake in Hackathon 2022. Furthermore, our design needed to convey a strong competitive spirit that would inspire their participation. The graphics we were responsible for encompassed social media content, email communications, and merchandise.

01

Challenge

As campaign designers, our challenge was to create a compelling visual atmosphere that instills a sense of support and encouragement, motivating girls to partake in Hackathon 2022. Furthermore, our design needed to convey a strong competitive spirit that would inspire their participation. The graphics we were responsible for encompassed social media content, email communications, and merchandise.

Black Girls CODE Hackathon 2022 campaign graphics on a pink and black gradient.

Campaign pieces for the 2022 Hackathon, from web banners to the Nike partnership announcement.

02

Solution

The first step was conceptualizing the effective utilization of the visual elements for the Hackathon. Our approach focused on high contrast to create a strong visual impact. Additionally, we designed a unique lockup for the campaign slogan, emphasizing the word “hack” and giving it a glitched and vibrant appearance. Furthermore, we incorporated coded-style typography for other textual elements.

We chose a highly contrasted scheme color palette, combining black with vivid fuchsia and subtle blue accents.

Considering Black Girls Code’s pioneering role in the worldwide push for equal representation in the tech sector, Creative Cycle and Meraki needed to craft a compelling campaign. Our primary goal was to captivate young girls between the ages of 7 and 17, motivating them to embrace innovation and leadership.

02

Solution

The first step was conceptualizing the effective utilization of the visual elements for the Hackathon. Our approach focused on high contrast to create a strong visual impact. Additionally, we designed a unique lockup for the campaign slogan, emphasizing the word “hack” and giving it a glitched and vibrant appearance. Furthermore, we incorporated coded-style typography for other textual elements.

We chose a highly contrasted scheme color palette, combining black with vivid fuchsia and subtle blue accents.

Considering Black Girls Code’s pioneering role in the worldwide push for equal representation in the tech sector, Creative Cycle and Meraki needed to craft a compelling campaign. Our primary goal was to captivate young girls between the ages of 7 and 17, motivating them to embrace innovation and leadership.

Grid of Black Girls CODE and Nike campaign graphics on a bright pink background.
Grid of Black Girls CODE and Nike campaign graphics on a bright pink background.

The social set for BGC x Nike, held together by the leetspeak line about making well being a team sport.

03

Impact

The first step was conceptualizing the effective utilization of the visual elements for the Hackathon. Our approach focused on high contrast to create a strong visual impact. Additionally, we designed a unique lockup for the campaign slogan, emphasizing the word “hack” and giving it a glitched and vibrant appearance. Furthermore, we incorporated coded-style typography for other textual elements.

We chose a highly contrasted scheme color palette, combining black with vivid fuchsia and subtle blue accents.

Considering Black Girls Code’s pioneering role in the worldwide push for equal representation in the tech sector, Creative Cycle and Meraki needed to craft a compelling campaign. Our primary goal was to captivate young girls between the ages of 7 and 17, motivating them to embrace innovation and leadership.

03

Impact

The first step was conceptualizing the effective utilization of the visual elements for the Hackathon. Our approach focused on high contrast to create a strong visual impact. Additionally, we designed a unique lockup for the campaign slogan, emphasizing the word “hack” and giving it a glitched and vibrant appearance. Furthermore, we incorporated coded-style typography for other textual elements.

We chose a highly contrasted scheme color palette, combining black with vivid fuchsia and subtle blue accents.

Considering Black Girls Code’s pioneering role in the worldwide push for equal representation in the tech sector, Creative Cycle and Meraki needed to craft a compelling campaign. Our primary goal was to captivate young girls between the ages of 7 and 17, motivating them to embrace innovation and leadership.

Black Girls CODE logo and Nike swoosh side by side with a pink x on a dotted black background.

The partnership lockup: both marks at equal weight on the campaign's dotted black field.

Phone showing a Black Girls CODE Instagram post with a pink line illustration of a coder.

How the recruitment post landed in feed, with the outlined illustration doing the stopping.

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FAQ

Get quick answers about working with us and our approach to digital solutions.

Ask a question

Ask a question

What’s included in a monthly retainer?

01

Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.

How many requests can I make per month?

02

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

03

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

04

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

05

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen