AARP − Google Ads
Client: American Association of Retired Persons
Google Ads
Google Ads
⊹
Social Media Campaign
Social Media Campaign
⊹
Overview
AARP the leading nonprofit organization for Americans aged 50 and older, has consistently pursued its mission to empower individuals in their choices as they age. With a focus on health security, financial stability, and personal fulfillment, AARP's nationwide presence highlights its commitment to strengthening communities and advocating for the needs of over 100 million Americans and their families.
Team
Art Director
Barbara Condemarín
Art Director
Barbara Condemarín
Art Director
Barbara Condemarín
Art Director
Eli Taipe
Art Director
Eli Taipe
Art Director
Eli Taipe
Senior Designer
Ed Acaro
Senior Designer
Ed Acaro
Senior Designer
Ed Acaro
Deliverables
Social Media Posts
Gifs
01
Challenge
The need to maintain relevance in an oversaturated media landscape always adds a layer of complexity to any communication strategy. Additionally, given the wide range of generations within the demographic, we faced the challenge of effectively communicating complex programs and initiatives to individuals with varying levels of internet engagement. This required us to employ solid and effective visual communication strategies tailored to diverse preferences and digital knowledge.
01
Challenge
The need to maintain relevance in an oversaturated media landscape always adds a layer of complexity to any communication strategy. Additionally, given the wide range of generations within the demographic, we faced the challenge of effectively communicating complex programs and initiatives to individuals with varying levels of internet engagement. This required us to employ solid and effective visual communication strategies tailored to diverse preferences and digital knowledge.
02
Solution
To address these challenges, AARP partnered with us to develop and bring to life complex concepts through graphic design and motion graphics. Our collaboration embarked on a visual communication strategy to increase engagement with AARP benefits. Our approach involved creating visual assets tailored to the brand's diverse audiences, compelling them to connect with AARP's offerings.
Utilizing graphic design, AARP developed visually striking materials in a visually appealing and easy-to-understand format. Through motion graphics, AARP brought its messages to life, leveraging animation and multimedia elements to captivate and inform its audience. Additionally, strategic advertising campaigns helped AARP amplify its messaging across various channels, reaching individuals who consume information most frequently.
02
Solution
To address these challenges, AARP partnered with us to develop and bring to life complex concepts through graphic design and motion graphics. Our collaboration embarked on a visual communication strategy to increase engagement with AARP benefits. Our approach involved creating visual assets tailored to the brand's diverse audiences, compelling them to connect with AARP's offerings.
Utilizing graphic design, AARP developed visually striking materials in a visually appealing and easy-to-understand format. Through motion graphics, AARP brought its messages to life, leveraging animation and multimedia elements to captivate and inform its audience. Additionally, strategic advertising campaigns helped AARP amplify its messaging across various channels, reaching individuals who consume information most frequently.
03
Impact
By embracing visual communication as a strategic tool, AARP has strengthened its position as a leading advocate for older Americans while empowering individuals to navigate the complexities of aging with confidence and agency.
03
Impact
By embracing visual communication as a strategic tool, AARP has strengthened its position as a leading advocate for older Americans while empowering individuals to navigate the complexities of aging with confidence and agency.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
