AARP − Google Ads
Client: American Association of Retired Persons
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Overview
AARP the leading nonprofit organization for Americans aged 50 and older, has consistently pursued its mission to empower individuals in their choices as they age. With a focus on health security, financial stability, and personal fulfillment, AARP's nationwide presence highlights its commitment to strengthening communities and advocating for the needs of over 100 million Americans and their families.
Team
Co-Creative Director
Carlos Murguia
Co-Creative Director
Jose Caicedo
Art Director
Barbara Condemarín
Art Director
Eli Taipe
Senior Designer
Ed Acaro
Deliverables
Social Media Posts
Gifs
One ad system stretched across the display sizes Google serves, from skyscrapers to the half page unit.
The Hit the road cut on tablet, where the photo carries the headline and the button sits right under it.
The Wellbeing Matters version, pairing the first year offer with an everyday activity instead of a stock smile.
Full screen on mobile, where the price math does the work above a single Join Now.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
