People Power Publishers
Client: Center for Nonviolent Conflict Research
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Overview
The Center for Nonviolent Conflict Research studies how ordinary people win rights without violence. Its books are often written by the people who lived those movements. For about a decade, CNCR published them as ICNC Press, under one institutional template. We gave the press a new name, People Power Publishers, and a new identity. We also designed a cover system that lets each book look like its own story, and built a website around the catalog.
Team

Co-Creative Director
Carlos Murguia

Co-Creative Director
Jose Caicedo

Art Director
Barbara Condemarín

Art Director
Eli Taipe

Motion Designer
Mihail Mansilla
Deliverables
Naming
Brand identity
Book cover system
Website design and development

Before and after: the old ICNC Press template next to two covers we made to take after their own books.
Two more covers from the system we built. One is a duotone photograph, the other an illustration, both clearly from the same house.

The home page we designed and built, with the logo, the promise, and a short path into the free catalog.

On the home page, catalog covers stack over the yellow sun and cyan base of the four-ink palette.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
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Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
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We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
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If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
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You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
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Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.





