Lanyard and name badge for Alan Walker, Lead Researcher at the National Landing Research group, designed for Creative Cycle’s 2022 Focus Group event — showcasing custom branding and event collateral

National Landing Research – Integral Branding

Client: National Landing Research

Branding

Branding

⊹

Social Media Campaign

Social Media Campaign

⊹

Overview

National Landing Research (NLR) is a newly established organization that provides state-of-the-art research facilities and comprehensive support services to companies and organizations conducting compelling research near Washington, D.C.

Team

Portrait of Carlos Murguia

Co-Creative Director

Carlos Murguia

Portrait of Jose Caicedo

Co-Creative Director

Jose Caicedo

Art Director

Eli Taipe

Deliverables

Brandguide

Stationery

01

Challenge

National Landing Research (NLR) approached Creative Cycle to help them establish comprehensive branding, including the visual brand, brand ecosystem, brand guide, and user interface design for a new website.


As a fledgling organization, they needed a strong visual identity and online presence that reflected their commitment to cutting-edge research and world-class service delivery.


The challenge was clear: we needed to create a brand from scratch that was eye-catching and representative of the outstanding quality of its facilities and services. Additionally, we had to design a visually appealing user interface for their website that effectively conveyed their message and reach across the United States. The job was to create a brand and its online presence with an identity that would resonate with its audience and establish a meaningful connection.

01

Challenge

National Landing Research (NLR) approached Creative Cycle to help them establish comprehensive branding, including the visual brand, brand ecosystem, brand guide, and user interface design for a new website.


As a fledgling organization, they needed a strong visual identity and online presence that reflected their commitment to cutting-edge research and world-class service delivery.


The challenge was clear: we needed to create a brand from scratch that was eye-catching and representative of the outstanding quality of its facilities and services. Additionally, we had to design a visually appealing user interface for their website that effectively conveyed their message and reach across the United States. The job was to create a brand and its online presence with an identity that would resonate with its audience and establish a meaningful connection.

Empty meeting room with the National Landing Research logo on the wall and curved line graphics on glass.

We carried the new NLR mark into the space itself, from the lobby wall logo to the line graphics on the glass.

02

Solution

We relied on our design thinking approach and facilitated a branding workshop that helped us better understand who NLR is, its personality, its purpose, and how it must be perceived. The workshop concluded with a branding position statement, a document that was our working guideline for creating and implementing the brand identity for NLR.

Then, we started working on creating the brand visual identity along with the identity guide. Additionally, they pored over several materials that could help NLR strengthen its presence in the Washington, D.C., area.

We are currently supporting the implementation of their user interface.

02

Solution

We relied on our design thinking approach and facilitated a branding workshop that helped us better understand who NLR is, its personality, its purpose, and how it must be perceived. The workshop concluded with a branding position statement, a document that was our working guideline for creating and implementing the brand identity for NLR.

Then, we started working on creating the brand visual identity along with the identity guide. Additionally, they pored over several materials that could help NLR strengthen its presence in the Washington, D.C., area.

We are currently supporting the implementation of their user interface.

Letterhead, folder, envelope, business cards and notebook in navy and yellow on a purple background.
Letterhead, folder, envelope, business cards and notebook in navy and yellow on a purple background.

The stationery set is where we tested the navy, purple and yellow palette across everyday print.

03

Impact

For startups, setting aside time for research can be a luxury that is difficult to afford. When working on a tight budget, we focus on spending as much time as possible getting to know the founders and learning their vision for the organization and what they see as their competitive advantages.

In our collaboration with NLR, the branding workshop generated a direction that was easy to follow. It allowed us to come up with a clear idea that resonated with the client, and we were able to quickly implement brand collateral to help NLR begin to speak with a consistent voice to its audience.

Creative Cycle believes meaningful relationships deliver meaningful results. We design with empathy and purpose by genuinely understanding our customers’ values, goals, attributes, and needs.
Active listening and continuous learning are integral to our creative process. Our most effective outcomes bloom when we team up with our clients.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.

03

Impact

For startups, setting aside time for research can be a luxury that is difficult to afford. When working on a tight budget, we focus on spending as much time as possible getting to know the founders and learning their vision for the organization and what they see as their competitive advantages.

In our collaboration with NLR, the branding workshop generated a direction that was easy to follow. It allowed us to come up with a clear idea that resonated with the client, and we were able to quickly implement brand collateral to help NLR begin to speak with a consistent voice to its audience.

Creative Cycle believes meaningful relationships deliver meaningful results. We design with empathy and purpose by genuinely understanding our customers’ values, goals, attributes, and needs.
Active listening and continuous learning are integral to our creative process. Our most effective outcomes bloom when we team up with our clients.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.

Circular National Landing Research badge logo in brushed silver mounted on a deep blue wall.

We drew the mark as a circular badge so it holds up at signage scale, here cut in brushed metal.

Grid of navy and white National Landing Research business cards for Alan Walker, Lead Researcher.

Business cards pair the badge with the brand line, one side navy and one white, so the set reads as a system.

More projects

More projects

The four new People Power Publishers book covers, each on its own process-ink field of cyan, yellow, magenta, and black: Going Behind the Sun, Authoritarianism is a Systemic Risk, Soup Throwers and Super Gluers, and Deciders.

People Power Publishers

Client: Center for Nonviolent Conflict Research

The four new People Power Publishers book covers, each on its own process-ink field of cyan, yellow, magenta, and black: Going Behind the Sun, Authoritarianism is a Systemic Risk, Soup Throwers and Super Gluers, and Deciders.

People Power Publishers

Client: Center for Nonviolent Conflict Research

DCPCA logo stickers in blue, white, and black on a laptop trackpad, one showing the full name District of Columbia Primary Care Association.

DCPCA Rebrand

Client: District of Columbia Primary Care Association | TESS Partners

DCPCA logo stickers in blue, white, and black on a laptop trackpad, one showing the full name District of Columbia Primary Care Association.

DCPCA Rebrand

Client: District of Columbia Primary Care Association | TESS Partners

The Hum logo on a yellow wall above a podcast set with two chairs, microphones, and a table.

The Hum - Brand Development

Client: Center for Nonviolent Conflict Research

The Hum logo on a yellow wall above a podcast set with two chairs, microphones, and a table.

The Hum - Brand Development

Client: Center for Nonviolent Conflict Research

National Museum of the American Latino logo with the Smithsonian mark on a white banner hanging in a glass atrium.

National Museum of the American Latino - Branding

Client: Smithsonian Institution | Meraki Communications Group | Ogilvy

National Museum of the American Latino logo with the Smithsonian mark on a white banner hanging in a glass atrium.

National Museum of the American Latino - Branding

Client: Smithsonian Institution | Meraki Communications Group | Ogilvy

⊹

More projects

More projects

More projects

More projects

FAQ

Get quick answers about working with us and our approach to digital solutions.

Ask a question

Ask a question

What’s included in a monthly retainer?

01

Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.

How many requests can I make per month?

02

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

03

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

04

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

05

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen

Let's talk

hello@creativecycle.io

2303 Cavendish Drive, Alexandria, VA 22308

Virginia

Make it happen