
CFCIM – Rebrand
Client: City of Falls Church Independent Media
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Overview
The city of Falls Church Cable Access, now known as City of Falls Church Independent Media (CFCIM) is a 501(c)(3) nonprofit member organization that plays a crucial role as the voice of the community of Falls Church providing opportunities for storytellers to reach new audiences and improve their storytelling skills through integral training and access to latest generation equipment and facilities.
Team

Co-Creative Director
Carlos Murguia

Co-Creative Director
Jose Caicedo

Art Director
Barbara Condemarín

Designer
Angela Santos

Designer
Ale Morales
Deliverables
Brandguide
Stationery & Print Files
Brochure & Print Files

Spreads from the brand book: logo usage, the color variations and the typeface rules.
The identity carried into email, so announcements look like CFCiM before a word gets read.

A print brochure on the same wave graphic and color blocks as the rest of the system.

Stationery: letterhead and cards carrying the wave, the palette and the new wordmark.
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.





