Solution
Creative Cycle met with Yeti Cloud to gain insight into their values, target audiences,
objectives, and distinctive characteristics. Drawing from these conversations, we
created the new logo, brand guidelines, typography, business cards, and additional
marketing materials.
Given the company name includes the word Yeti, we all agree it was an evident
choice for a brand element. Furthermore, the Yeti theme naturally inspired the
selection of blue and white as the brand colors, aligning with the Yeti habitat while
conveying a sense of approachability, friendliness, and trustworthiness.