Solution
In an initial discovery session, Creative Cycle and SSATP delved deeper into SSATP's mission, audiences, values, and initiatives. Our teams discussed shortcomings in the current site and brainstormed ways to improve the design and content to meet SSATP goals.
These results helped visually define each of their three topic areas, providing a unique brand identity for each and ensuring its equal representation.
Finally, each pillar page was subsequently themed around its own color, visually unifying all content related to that pillar and making each topic area easier to remember.
Following this discovery phase, we worked together on ideation. Creative Cycle engaged SSATP in a two-way conversation to build a dashboard of ideas, define requirements and deliverables, and identify the proper tools and communication channels. Once we established cohesion and consensus, our teams had a solid foundation to begin execution.
