EDITORIAL | BLACK GIRLS CODE

Case study:

Meraki Communication Group: Black Girls CODE - Training Session Deck

In collaboration with Meraki Communication Group, we participated in the graphic design of a set of materials for the teaching and training sessions conducted by the non-profit organization Black Girls CODE.

These materials are relevant in aiding instructors as they educate and mentor young black and brown girls, with specific sheets exclusively tailored for the students and participants.

Challenge

We faced the challenge of carefully understanding the teaching approach and methodology of the Black Girls Code organization to capture it eectively in these educational and motivational materials. For us, showcasing the team's expertise was crucial, creating materials that inspire trust and convey genuine meaning.

Our graphics needed to be memorable, consistent, and bold, mirroring the organization's powerful message.

Solution

Creative Cycle embarked on a creative journey, carefully selecting photographs of girls, artfully edited to capture their essence – radiating happiness, intelligence, curiosity, and strength. We blended these images seamlessly with vibrant abstract shapes, all adorned with the organization's signature brand colors. This thoughtful design strategy became our canvas, enabling us to convey the very core of the organization.

We transformed this into a versatile guide template to enhance the overall presentation, infusing it with dynamic gradient elements and bold icons, some designed to guide and others to break the ice with impactful messages.

But that's not all; we also immersed ourselves in the coding mood, incorporating its distinctive style wherever possible. We even crafted patterned text to reinforce this unique coding aesthetic, ensuring every detail resonated with the spirit of Black Girls Code.

The purpose was to craft an informative document tuned to resonate with young minds while preserving the energetic, vibrant color palette that uplifts the entire Black Girls Code community. Our ambition was to create a resource that informs, inspires, and empowers the black female youth, staying true to the organization's dynamic spirit.

Relevance

The materials provided to the Black Girls Code organization proved highly eective, greatly enhancing their teaching and learning endeavors.
Our commitment extends beyond design – it's about shaping a more equitable world where every individual has the opportunity to thrive. We firmly believe in the transformative power of advocacy to break down barriers for our future leaders.

At Creative Cycle, we treasure the opportunity to support Black Girls Code in the tech world. It's our privilege to stand alongside them in their mission.

Creative Cycle believes meaningful relationships deliver meaningful results. We design with empathy and purpose by genuinely understanding our customers' values, goals, attributes, and needs.
Active listening and continuous learning are integral to our creative process. Our most effective outcomes bloom when we team up with our clients.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.

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