Relevance
In developing the guidelines and logo, we unveiled a larger concept that would later manifest in the Speakers Bureau website, its external communications, and services.
By understanding what was important to Cedric and his team, Creative Cycle could help them to purpose-build a brand they believed in. This collaborative process allowed our teams to share input and insight at every stage, giving Cedric's team a direct and personal role in establishing their brand. The result was a product they felt connected to and invested in.
The project was also a great exercise in flexibility and creative problem-solving. Once we understood our client's challenges, we could tailor our work style to meet their needs. We combine flexible availability with innovative communication technology to maintain collaboration despite time and distance.
The Speakers Bureau enthusiastically embraced its new logo and brand identity. We launched the website in October 2019. The Bureau expressed satisfaction and willingness to collaborate with Creative Cycle on upcoming projects.
Creative Cycle believes meaningful relationships deliver meaningful results.
We design with empathy and purpose by genuinely understanding our customers' values, goals, attributes, and needs.
Active listening and continuous learning are integral to our creative process. Our most e ffective outcomes bloom when we team up with our clients.
Contact Creative Cycle to explore how we can support your goals through a unique collaboration.