CAMPAIGN | THE SENTENCING PROJECT

Case study:

The Sentencing Project - Civic Power Campaign

Creative Cycle collaborated with The Sentencing Project to craft the visual elements for the Civic Power event, a pivotal component of the "50 Years and a Wake-Up: Ending The Mass Incarceration Crisis In America" campaign. This powerful initiative sheds light on the critical issues plaguing the U.S. criminal justice system and the profound repercussions of mass incarceration on communities and families.Moreover, it presents innovative crime prevention strategies focused on reshaping our nation's approach to these challenges.

Challenge

This event demanded a notable and visually strong identity aligned with The Sentencing Project's already established brand. Our initial thoughts revolved around finding a symbol that could represent the campaign's multifaceted mission: addressing the devastating impact of incarceration on incarcerated people, their families, and communities, advancing more effective sentencing, and better crime prevention strategies for our country. At Creative Cycle, we recognized this project as a unique opportunity to raise our voices about these urgent social issues in the community.

Solution


Aligned with the concept and keeping The Sentencing Project brand style, we designed a potent fist symbol to convey the commitment to ending lifetime mass incarceration and advocating for comprehensive reforms. Plus, a color palette to reinforce our powerful message.

At Creative Cycle, we recognized this project as a unique opportunity to raise our voices about these urgent social issues in the community.

"Creative Cycle felt this project was an opportunity to raise our voices regarding these community social issues."

Relevance


The Civic Power campaign helped disseminate plentiful information about this social issue, offering a glimmer of hope to the proper prison population, their families, and communities while raising awareness about the grim reality of our country's criminal legal system and its devastating impact on society. The campaign advocated for more effective crime prevention strategies that pave the way for a brighter future.

Also, keeping efforts to publish decades of compelling evidence has left no doubt that locking up our youth jeopardizes their futures and falls short of safeguarding public safety.

Creative Cycle firmly believes that meaningful relationships yield impactful results. We approach our work with a deep understanding of our client's values, goals, characteristics, and needs, crafting designs infused with empathy and purpose. At the core of our creative process lies active listening and continuous learning, and through collaboration with our clients, we achieve the most effective results.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.

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