BRANDING | ANACOSTIA COMMUNITY MUSEUM

Case study:

Anacostia Community Museum - The Center of Environmental Justice

Creative Cycle collaborated with the Smithsonian Anacostia Community Museum to create the identity for The Center of Environmental Justice (CEJ) initiative. Building on the museum's mission of collective empowerment and a history of environmental justice efforts, the new Center catalyzes social change. It works to raise awareness of systemic injustices, develop community-driven solutions for environmental challenges, and inspire individuals to recognize their potential in building an adequate, healthy, and socially responsible environment.

Challenge

The Smithsonian ACM needed a brand that embodied CEJ's collective power to develop community-driven solutions to create a suitable environment. To achieve it, we needed our creative process to lead us to find a suitable visual identity that simultaneously reflected the efforts and mission of CEJ and represented a vibrant multicultural community that strives to live in a harmonious and healthful environment.

Solution

We centered our efforts on exploring elements that symbolize the concept of the natural environment. Tyler Winsor's WEL Portraits illustrations gave us the inspiration we needed to establish the new brand. We designed and integrated visual elements to convey the narrative that the environment CEJ endeavors to foster in the communities neighboring the Anacostia River.

Each design component in the logo and brand contributes to a story that illustrates the fundamental elements found in nature, with Mother Nature at the core as the feminine archetype that embodies the Center's values and mission.

Relevance

Creative Cycle had the opportunity to team up with the Smithsonian ACM to co-craft the identity embraced by the museum. Our collaboration with ACM has enabled CEJ to initiate a dialogue with its internal and external audiences, using a unified, consistent, and unmistakable voice. As we move forward, we are excited to unveil more about the Center's impactful work, utilizing a range of branded digital and print assets that vividly convey their story, all rooted in a strong institutional identity.

Creative Cycle firmly believes that meaningful relationships yield impactful results. We approach our work with a deep understanding of our client's values, goals, characteristics, and needs, crafting designs infused with empathy and purpose. At the core of our creative process lies active listening and continuous learning, and through collaboration with our clients, we achieve the most effective results.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.

We would
love to hear
from you.

Let's talk

now

Contact Us

Research > Ideate > Prototype > Repeat

© 2022 Creative Cycle LLC | Rolling Stone Way, Alexandria, VA 22102

TOP