Empathy is at the core of design and is not easy. It demands the courage to lean into the discomfort and ask the tough questions that help us arrive to responses that have a positive impact. Design has also helped us transform the way we relate to clients and create, by pushing us into a mindset where we can practice curiosity and understanding.
"At a more personal level, design has become a process that has shown me how to put humanity right in front and center of the creative process, and is a practice that has also helped me to establish real client and audience connections, that provide me with key information I need to create responses that are meaningful, functional and that ultimately add value to an organization and its audience."
"Design is all about translation; it’s the ability to understand through empathy a company and the customer; and been able to create visual representations of these insights with harmony, taking into account the company goals and the visual storytelling. If a design is beautiful but meaningless, then it becomes art, since it doesn’t take into account the goals of a company."
Collaboration and creativity are in our DNA, and we understand what it takes to build an environment where both of these can grow. We know it demands meeting expectations, flexibility, empathy and the courage to have real conversations that translate into jobs well done.
Above all, we bring our values and more than 3 decades of design experience and a passion for doing things the right way. We care deeply about design, and we believe in going the extra yard to ensure our clients and our people are taken care of. But don’t take our word for it, here are some of the things people have to say about us:
"Creative Cycle's team are artists in the truest sense of the word. The work speaks for itself and they provide amazing customer service throughout the entire process"
— NICK SHARKEY, TIGER SHARK ANALYTICS
At Creative Cycle we stand for empathy, curiosity, collaboration, trust and creativity.
Our goal is simple, we work to add value to people’s lives and organizations by using design as a vehicle to drive understanding, knowledge and creativity.