They're integral to storytelling using text and graphics. Great brands will stand out in 2025 as the brands that are moving well. But it's not a matter of chasing any trend that glitters.

Trends We Like

1. Kinetic Typography

Words in motion are changing what it means to tell a story. We're talking about dynamic text that vibrates, or twists, or leans into meaning—not just decorative overlays. This is particularly successful in short video content, explainer animations, and social-first storytelling.

2. Hybrid 2D/3D Animation

The mix of 3D depth and 2D charm produces visuals that are grand yet approachable. And this hybrid style — driven by paint textures and perspective illusions — is more sophisticated than it is distracting.

3. AI-Assisted Workflow

From automatic transitions to predictive motion editing, AI tools such as Runway ML and Adobe Sensei are providing us with more innovative and quicker ways to create animations. Our team is utilizing AI to automate monotonous tasks, allowing us to focus on creativity and strategic storytelling.

4. Retro-Futurism Nostalgia meets neon

And we're suckers for any visuals that collide the analog with the glitched and the sci-fi geometry. When executed thoughtfully, these are styles that feel both grounded and forward-look

Small animations — such as a hover effect, a reveal, or a loading micro-interaction — can have a highly impactful effect. These types of subtle animations add usability and interest without being annoying. Liquid transitions keep the attention moving and create immersive narrative momentum.

Trends We're Ditching in 2025:

1. AI Art for Its Own Sake

Yes, AI-generated visuals are plentiful. But shiny, overproduced generative assets often seem unrelatable to a brand identity. We avoid AI as a buzzword — unless it genuinely advances your story.

2. Maximalist Chaos

Over-the-top animations, chaotic layouts, and a cacophony of information that explodes all at once can work against you. It's a body blow when traded for clarity. We value motion that serves the message, rather than detracting from it.

3. VR/AR Motion for No Reason.

Immersive technology is exciting. But if you're not producing VR or AR content yet, and if it doesn't meet a need of your audience or your ROI, it's just complexity for complexity's sake. We employ these tools only when they make sense in an interactive or narrative context.

And that's it for now. We will refresh the lists as soon as we get new info :)

Strategy Over Style

At Creative Cycle, we don't follow the latest motion trends—we curate them. Every Animation is deliberate and will exist on your site to enhance your brand, direct users, and illustrate messaging. Motion is a means, not a proof.

Are you looking for movement that helps your brand communicate? Let's put movement to work.