Case study:

Texas Tech International Center for Food Industry Excellence

In collaboration with Texas Tech University’s Food Sciences department, Creative Cycle developed a prototype for a mobile app to help importers comply with U.S. standards for food safety. We delivered a research-driven UX design and strategic recommendations for app maintenance and marketing, while anticipating and addressing all client needs on a constrained budget.


Faculty at Texas Tech University’s International Center for Food Industry Excellence turned to Creative Cycle for guidance in developing a mobile app prototype. The app converts complex food-readiness mandates from the USDA into metrics that are easy to understand, allowing international food processing plants to score their compliance and make improvements before exporting to the U.S.

Creative Cycle and Texas Tech worked closely to prioritize requirements and keep the development process as streamlined as possible.


Faced with an extremely small budget, Creative Cycle and Texas Tech worked closely to prioritize requirements and keep the development process as streamlined as possible. The client shared UX data from previous visits to Latin American plants, which allowed us to develop wireframes for the user journey without having to do UX testing.

Using these assets, Creative Cycle and SSATP built a campaign tool kit. The goal was to share it with thought leaders and encourage to them to use the tools in their own communications.

Our teams made this strategic decision to achieve an organic, highly targeted campaign, rather than invest in Facebook ads that would be less targeted and require paid advertising. We also agreed that having influencers promote the contest would create invaluable credibility for SSATP’s message.



Within three weeks of its July 2019 launch, the initiative had attracted more than 100 entries and garnered nearly 11 million social media impressions — with zero advertising costs. By immersing ourselves in SSATP’s mission, Creative Cycle was able to act as an extension of SSTAP’s team and elevate their story through visual design. Combined with a sound social media strategy, this resulted in a highly effective, visually unified campaign that quickly and cost-effectively reached millions.

Final Thoughts

Creative Cycle believes meaningful relationships deliver meaningful results. By intimately understanding our clients’ values, goals, attributes and needs, we design with empathy and purpose. Listening and learning are integral to our creative process — and collaborating with our clients is how we produce the most effective outcomes. Contact Creative Cycle to explore how we can support your goals through unique collaboration.

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