In collaboration with Meraki, Creative Cycle developed a new graphic line for several communication pieces. It was necessary to generate a unique visual system without leaving aside the brand's essence, which used representative colors and relevant graphic signs.
We needed to propose to Meraki several options of graphic adjustments, giving them a closer view so they could discover the brand message that Veterans Affairs would like to communicate visually. Being a brand with a vast amount of years as an organization touching on health issues and social benefits, working with them was undoubtedly a challenge.
Creative Cycle and Meraki developed graphic communication pieces to be printed, established the layout, maintained the color palette, prioritized the most vivid colors for accentuation.
We identified the critical needs of Veterans Affairs and were able to work on several pieces over some time.
Our team generated this connection with the brand and stood out for innovating in each new requirement that arrives from Veterans Affairs.
We manage creative freedom to propose and add different resources to the graphic brand without neglecting the explicit rules already established together.
New visual resources were established, such as subtle lines in titles, unique iconography, new gradients, and patterns.
The update of the graphic line generated more excellent uniformity in the pieces that are now being worked on. In addition, it provides a much more orderly workflow and develops a relationship of relevance and recognition on the user's part.
Creative Cycle believes meaningful relationships deliver meaningful results. By intimately understanding our clients’ values, goals, attributes and needs, we design with empathy and purpose. Listening and learning are integral to our creative process — and collaborating with our clients is how we produce the most effective outcomes. Contact Creative Cycle to explore how we can support your goals through unique collaboration.