Case study:

Pentagon Federal Credit Union
(PenFed Foundation) Website

Creative Cycle collaborated with PenFed Foundation to establish a new web presence that better reflects their values and experiencing supporting Veterans to have strong financial futures.


The PenFed Foundation required a platform solution that provided them the flexibility to change its presence as fast as the organization grows and responds to the challenges to the community they serve. We found in WordPress a solution that allowed us to pivot and respond to the rapid changes their content strategy demanded. Creative Cycle has been supporting the foundation for the past two years, and in that lapse of time we've been able to support our relationship through shifts in leadership, which primarily has meant a sudden change in strategic communication goals that impacted the solution we were implementing.

Creative Cycle and Penfed Foundation engaged in a multistage collaboration that allowed us to become intimately familiar with the veteran’s community and identify the talking points on this website to create change and invite donors to participate.


What would take other teams to abandon a project or spend additional resources a nonprofit simply does not have, our collaborative team approach, coupled with our expertise in design and development allowed us to pivot rapidly and support a sudden new on-line presence strategy—half-way through the life of the project.

Our approach and collaborative mindset, allowed us to solidify the trust and relationship we have with the foundation,

and helped ensured our team implemented a solid product that will support the strategic needs of the PenFed Foundation for several years.



As a final result, we not only introduced a new user experience and a new interface design that supports and complements the new communication strategy of the foundation, we also approached and solve the challenge while staying on budget.

Final Thoughts

Creative Cycle believes meaningful relationships deliver meaningful results. By intimately understanding our clients’ values, goals, attributes and needs, we design with empathy and purpose. Listening and learning are integral to our creative process — and collaborating with our clients is how we produce the most effective outcomes. Contact Creative Cycle to explore how we can support your goals through unique collaboration.

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