In Creative Cycle we believe that collaboration can be enhanced by working in an empathic environment.
As cycles come and go, we recently underwent a rebranding process ourselves. Our work continued as usual, consistently delivering top-quality solutions for our clients, with team communication at its peak. Everything seemed to be going well. So, you might be wondering, why the rebranding?
We came to the realization that we weren’t putting a name to what we were doing. It was about time to manifest our path to others.
The team engaged in deep conversations to pinpoint the essence of what allowed us to consistently deliver top-notch work while maintaining an exceptional communication flow, despite working from different parts of the world. After much reflection, we arrived at a statement that encapsulated our collective sentiments about who we are as a unit.
This simple yet profound statement embodies our core ethos. Empathy is the pivot of our approach to work; it’s what sets us apart and makes us unique. Before extending this empathy to the brands and clients we collaborate with, we practice it within our team. This foundational principle informs every aspect of our creative process, allowing us to forge meaningful connections and deliver impactful solutions.
Just to illustrate, we recently collaborated with the Smithsonian Anacostia Community Museum to create the identity for The Center of Environmental Justice (CEJ) initiative. At first, we didn’t totally grasp what the client was expecting from us, so after a couple of rounds of feedback we decided that it was about time to take another route to find the solution. It was only after we got together to talk about possible solutions that we realized that it would be more time-efficient to mock-up by hand our ideas, meanwhile another part of the team was searching for references. We were able to come up with the new identity for the organization only after we sat down and understood each other’s process
