EDITORIAL | MERAKI

Case study:

National TeleCritical Care Program
2021 Annual Report

Meraki asked us to collaborate in developing the National TeleCritical Care Program Annual Report, a very commemorative request for us, which we carried out with great responsibility and commitment.

Challenge

One of the most challenging parts of the project was to imbue each page with the information received by the Veterans Affairs team, seeking to work carefully on the content of each page. We received various types of material, such as photographs, graphics, commemorative dates, and much more data that reflects all the work performed by the Veterans Affairs team.

Creative Cycle and Meraki worked together to tell the story of a whole year of hard work as a company for Veterans Affairs.

Solution

We held a workshop to become thoroughly versed in SSATP’s mission, audiences and vision so we could effectively tell their story through design. Our teams then identified all of the necessary brand elements for the campaign.

Following this discovery phase, we worked together on ideation. Creative Cycle engaged SSATP in a two-way conversation to build a dashboard of ideas, define requirements and deliverables, and identify the proper tools and communication channels. Once we established cohesion and consensus, our teams had a solid foundation to begin execution.

Using these assets, Creative Cycle and SSATP built a campaign tool kit. The goal was to share it with thought leaders and encourage to them to use the tools in their own communications.

Our teams made this strategic decision to achieve an organic, highly targeted campaign, rather than invest in Facebook ads that would be less targeted and require paid advertising. We also agreed that having influencers promote the contest would create invaluable credibility for SSATP’s message.

TOGETHER

Results

Within three weeks of its July 2019 launch, the initiative had attracted more than 100 entries and garnered nearly 11 million social media impressions — with zero advertising costs. By immersing ourselves in SSATP’s mission, Creative Cycle was able to act as an extension of SSTAP’s team and elevate their story through visual design. Combined with a sound social media strategy, this resulted in a highly effective, visually unified campaign that quickly and cost-effectively reached millions.

Final Thoughts

Creative Cycle believes meaningful relationships deliver meaningful results. By intimately understanding our clients’ values, goals, attributes and needs, we design with empathy and purpose. Listening and learning are integral to our creative process — and collaborating with our clients is how we produce the most effective outcomes. Contact Creative Cycle to explore how we can support your goals through unique collaboration.

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