01.

We ask questions and listen. Challenging what we think we know helps us get into the shoes of our audience and understand what their needs are. It also guides us in aligning our strategies with the specific objectives and requirements of our clients.
Moreover, research encourages empathy, enabling us to understand the journey of the audiences, their emotional hooks and needs.

02.

Every great idea kicks off with a simple question: "How might we?" We work together exploring different paths until we've got a pool of ideas that resonate at the very core of our clients' challenges. Whether it is a brand redesign, a user experience, a social media post, or a pitch deck redesign, we are always curious about how we might add value to the relationship with our clients work.

03.

Prototyping is all about testing, asking and gathering for information. This step gives us another shot to challenge our assumptions and find out if our responses are aligned with the solutions our clients need.

04.

Going through things again gives us a chance to rethink our approach. Repetition lets us hit the brakes and reconsider how we might improve our responses, workflow and the path we are taking. What have we learned, how can we pivot from a current response and improve upon it? With these types of questions and a mindset for introspection, we dive back into the research.