Creative Cycle met with Yeti Cloud to gain insight into their values, target audiences, objectives, and distinctive characteristics. Drawing from these conversations, we created the new logo, brand guidelines, typography, business cards, and additional marketing materials. Given the company name includes the word Yeti, we all agree it was an evident choice for a brand element. Furthermore, the Yeti theme naturally inspired the selection of blue and white as the brand colors, aligning with the Yeti habitat while conveying a sense of approachability, friendliness, and trustworthiness.

The website was launched in 2018, along with the brand materials. Both delivered a personality and humor that the previous brand missed, and the information was straightforwardly and approachable presented, in line with the client's vision. Yeti Cloud intended to extend this branding to its employee engagement initiatives, which would involve collaboration with Creative Cycle to create t-shirts with personalized Yetis for each employee.

Creative Cycle firmly believes that meaningful relationships yield impactful results. We approach our work with a deep understanding of our clients' values, goals, characteristics, and needs, crafting designs infused with empathy and purpose. At the core of our creative process lies active listening and continuous learning, and through collaboration with our clients, we achieve the most effective results.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.