Faculty at Texas Tech University's International Center for Food Industry Excellence turned to Creative Cycle for guidance in developing a mobile app prototype. The app converts complex food-readiness mandates from the USDA into metrics that are easy to understand, allowing international food processing plants to score their compliance and make improvements before exporting to the U.S.

Facing a tight budget, Creative Cycle and Texas Tech worked closely to prioritize requirements and streamline the development process. The client provided UX data from prior visits to Latin American plants, allowing us to create wireframes for the user journey with no required UX tests.

Within three weeks of its July 2019 launch, the initiative had attracted more than 100 entries and garnered nearly 11 million social media impressions — with zero advertising costs. By immersing ourselves in the SSATP mission, Creative Cycle was able to act as an extension of the SSTAP team and elevate their story through visual design. Combined with a sound social media strategy, this resulted in a highly effective, visually unified campaign that quickly and cost-effectively reached millions.

At Creative Cycle, we believe in creating meaningful connections with clients to produce outstanding results.

Our approach is founded on understanding our client's core aspects and needs, allowing us to design with authentic empathy and purpose.

Listening and learning from our clients nourishes our creative process and fosters a collaborative environment that drives success. We have achieved the most outstanding results when working collaboratively with our clients.

We invite you to contact us and explore how we can help you achieve your goals through a distinctive and fruitful partnership.