To bring awareness to the webinar we needed to define the new identity. With a solid typography and elements that symbolize how the stormwater should flow: clean, unpolluted and safe from any external contaminant, we crafted a new logo that represents the values of the organization while giving the day a fresh look.

Once we had the new identity, we started to develop a landing page for the registration. People can sign up to the webinar just by entering the site that has all the information that people need to join the event. Speakers, dates and of course basic information about why the Stormwater day should be a national issue. We needed to generate awareness not only for the event but also for the problem of stormwater these days. So we also run a social media ad campaign to generate traffic for the new website. The call to action was simple: sign up to the webinar.

For us it’s always inspiring to collaborate with people that want a better world for everyone. In this collaboration, specifically, we had to learn more about the problem of the stormwater in our time to deliver a proper new identity for the webinar. Working hand by hand with the NMSA gave us some new and helpful tools to do what we do best.

Now we are a lot more conscious about this matter. We always knew that water wasn't a renewable resource, but we didn’t know how endangered it was. Especially stormwater. Now we know that the way we live has a direct influence on its quality and it's our responsibility to start talking about it more.

We are happy with the result because we got to help a cause that will make a change.