The World Bank's Africa Transport Policy Program (SSATP) approached Creative Cycle to redesign its website as a clearinghouse for road safety improvement initiatives in Africa.

We sought to improve access to information, simplify site organization, and visually treat content to communicate effectively SSATP's brand identity. It was relevant to emphasize its affliation with the World Bank as the site serves the government, partner organizations, and road safety professionals. The diversity of audiences required a versatile web design that satisfied the needs of all of them simultaneously. The site also required optimization for mobile viewing. Finally, SSATP and Creative Cycle jointly developed a social media campaign and brand visuals to promote this initiative.

In an initial discovery session, Creative Cycle and SSATP delved deeper into SSATP's mission, audiences, values, and initiatives. Our teams discussed shortcomings in the current site and brainstormed ways to improve the design and content to meet SSATP goals. These results helped visually define each of their three topic areas, providing a unique brand identity for each and ensuring its equal representation. Finally, each pillar page was subsequently themed around its own color, visually unifying all content related to that pillar and making each topic area easier to remember.

Following this discovery phase, we worked together on ideation. Creative Cycle engaged SSATP in a two-way conversation to build a dashboard of ideas, define requirements and deliverables, and identify the proper tools and communication channels. Once we established cohesion and consensus, our teams had a solid foundation to begin execution.

As a result of this collaboration, SSATP has a more intuitive, mobile-friendly, and brand-consistent website that offers easy access to information and positions SSATP as a trusted resource.
Creative Cycle and SSATP subsequently teamed up to create a library of brand assets to align with the new web design. All these products debuted at the October 2019 African Road Safety Meeting, with the active participation of prominent global stakeholders.

Creative Cycle believes meaningful relationships deliver meaningful results. We design with empathy and purpose by genuinely understanding our customers' values, goals, attributes, and needs. Active listening and continuous learning are integral to our creative process. Our most effective outcomes bloom when we team up with our clients.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.