We held a workshop to become thoroughly versed in SSATP’s mission, audiences, and vision so we could effectively tell their story through design. Our teams then identified all of the necessary brand elements for the campaign.

Following this discovery phase, we worked together on ideation. Creative Cycle engaged SSATP in a two-way conversation to build a dashboard of ideas, define requirements and deliverables, and identify the proper tools and communication channels. Once we established cohesion and consensus, our teams had a solid foundation to begin execution.

Within three weeks of its July 2019 launch, the initiative had attracted more than 100 entries and garnered nearly 11 million social media impressions — with zero advertising costs. Furthermore, by immersing ourselves in SSATP’s mission, Creative Cycle was able to act as an extension of SSTAP’s team and elevate their story through visual design. Combined with a sound social media strategy, this resulted in a highly effective, visually unified campaign that quickly and cost-effectively reached millions.

Creative Cycle believes meaningful relationships deliver meaningful results. We design with empathy and purpose by intimately understanding our clients’ values, goals, attributes, and needs. Listening and learning are integral to our creative process — and collaborating with our clients is how we produce the most effective outcomes. Contact Creative Cycle to explore how we can support your goals through a unique collaboration.