CASE STUDY

Second Life Quilter – Concept Brand & Packaging

Visual Design
Branding

Client: Second Life Quilter

Scroll Down

INTRODUCTION

Second Life Quilter is the entrepreneurship of Fiber Artist Andi Cullins, a collection of one-of-a-kind original design quilts inspired by the African-American worldview.

01.

Challenge

Design is a language in which we speak fluently

Creative Cycle collaborated with Second Life Quilter to establish an artful brand zealously crafted to showcase ancestral pieces yet contemporary with a powerful story bound to their essence.

We set ourselves the challenge of creating a logotype that could capture and transmit Andi's work just by looking at it.

It was a delightful experience for the creatives to combine different organic textures in a single element while constructing the geometry we wanted to achieve in this graphic brand and complementing the art with a bright and elegant color palette.

Facebook Mockup for Second Life Quilter - Brand & Packaging.

02.

Solution

Design is a language in which we speak fluently

A clean and sophisticated graphic line harmonizes seamlessly with Andi's woven pieces. Clean spaces, lines, textures, and solids converge to strengthen the abstract modern spirit of Andi's crafting style.

Undoubtedly, this graphic identity brings together diverse elements, embracing the world of recycling pieces and the creative potential they hold.
We encuraged the client to be invlved in the branding process, considering this is a personal and intimate project. The client's perspective was the key to the success of this work.

03.

Relevance

While the website is still under development, our collaboration with ACM has enabled us to streamline a complex project. Our strategy for creating a flexible and modular user experience has allowed us to adapt swiftly to evolving information. Further, our collaborative approach has forged connections with a diverse team of artists and designers, ensuring our work aligns seamlessly with their vision for the exhibition.

Creative Cycle believes meaningful relationships deliver meaningful results. We design with empathy and purpose by genuinely understanding our customers' values, goals, attributes, and needs.
Active listening and continuous learning are integral to our creative process. Our most effective outcomes bloom when we team up with our clients.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.

CASE STUDIES

Related Projects

IronArch – Website Redesign
Website Redesign
Compass – Website Redesign
Website Redesign
VA ECoE – Annual Report
Website Redesign
CONTACT US

Globally Locals

A local essence with a global presence

UNITED STATES
Virginia


2303 Cavendish Drive, Alexandira, VA 22308
PERÚ
Lima


Av. Larco 880, Miraflores
Feel free to contact us at hello@creativecycle.io;
we will get back to you with a big smile on our face
This field is for validation purposes and should be left unchanged.
in partnership with Meraki Communications Group
in partnership with
Meraki Communications Group
© 2025 Creative Cycle LLC