CASE STUDY

PenFed Foundation – Website Development

Visual Design
Branding
Product Design
Website Dev.
UX / UI

Client: PenFedFoundation

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INTRODUCTION

PenFedFoundation is a nonprofit institution established by the Pentagon Federal Credit Union to support U.S. Military Heroes.

Creative Cycle joined talents with the PenFed Foundation to develop a new web presence that portrays its values, commitment, and expertise in supporting veterans to secure a stable financial future.

01.

Challenge

Design is a language in which we speak fluently

The dynamics of the PenFed Foundation demanded a versatile platform that could swiftly adapt its online presence as the organization expands to meet the evolving needs of the community it serves.

WordPress provided us with the key elements to redirect and assemble a solution that accommodates the quickly changing needs of their content strategy.

Creative Cycle has been collaborating with the Foundation since 2021. Throughout this period, we have consistently nurtured and reinforced our partnership even in the face of shifts in its leadership, which have led to significant sudden changes in the strategic communication goals, impacting the ongoing implementation of our solutions.

Website for PenFed Foundation

02.

Solution

Design is a language in which we speak fluently

In the face of these sudden changes, our collaborative team approach and expertise in design and web development allowed us to quickly pivot to support the new online presence strategy dictated by the Foundation's new leadership - midway through the project life.
This situation could have led other teams to abandon the project or spend additional resources impossible to afford for a nonprofit.
Empathy and cooperation prevailed.
Creative Cycle and Penfed Foundation participated in a multi-stage cllabration that allowed us to become knowledgeable about the veteran community and identify talking points on this website to generate changes and invite donors to participate!

03.

Relevance

As a final result, we not only introduced a new user experience and a new interface design that supports and complements the new communication strategy of the Foundation, but we also approached and solved the challenge while staying on budget.

Creative Cycle believes meaningful relationships deliver meaningful results. We design with empathy and purpose by genuinely understanding our client's values, goals, attributes, and needs.

Active listening and continuous learning are integral to our creative process. Our most effective outcomes bloom when we team up with our clients.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.

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