CASE STUDY

Kick – Concept Brand & Website Development

Product Design
Branding

Client: Kick

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INTRODUCTION

KICK is a digital health company that focuses on solving nicotine addiction and uses electronics or hardware to achieve this while generating new information and data related to this problem. Creative Cycle collaborated with KICK to establish the new brand identity and develop a website where technology and sobriety stand out.

01.

Challenge

Design is a language in which we speak fluently

In 2020, KICK initiated its prototyping phase for the nicotine cessation vape pen and the tracking app for nicotine replacement therapy. As a new brand entering the digital health product market, it required a distinctive and memorable image to differentiate itself in the electronic cigarette industry, highlighting that it's not just another vape but a product designed to support nicotine cessation.

Web Design for Kick.

02.

Solution

Design is a language in which we speak fluently

For the graphic design, we opted for a relatively neutral color palette. We kept the background color black, which gives it an elegant yet technological appearance. The first section presents the product solutions offered for the users' physical and emotional health. The second section provides numerical data for investors and individuals interested in financial and market information.
We collaborated with the client to establish a sophisticated graphic style, create graphics based on the prvided statistical data, and convey the brand's emotinal narrative.

03.

Relevance

The brand and the website met and exceeded the client's expectations, resulting in a 100% satisfaction rate.

Creative Cycle deeply embraced the significance of this project, treating it as their own. This collaboration was a successful endeavor and a valuable learning experience for our team. We take pride in achieving such outstanding results and look forward to future opportunities to deliver exceptional work.

Creative Cycle firmly believes that meaningful relationships yield impactful results. We approach our work with a deep understanding of our clients' values, goals, characteristics, and needs, crafting designs infused with empathy and purpose. At the core of our creative process lies active listening and continuous learning, and through collaboration with our clients, we achieve the most effective results.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.

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