CASE STUDY
Client: Airborne Hazards and Burn Pits Center of Excellence
INTRODUCTION
AHBPCE is the sole VA Center of Excellence dedicated to comprehending the health consequences of airborne hazards and burn pits to enhance Veteran well-being through research, education, and clinical evaluation.
Creative Cycle collaborated with AHBPCE to design an outreach brochure, adding an engaging instrument to the Center's efforts to connect with veterans. This collaboration sought to foster partnerships that allow the Center to expand its research on a spectrum of health issues related to military environmental exposures.
01.
Design is a language in which we speak fluently
The primary challenge centered on condensing a substantial volume of critical information into the confines of a limited space. When undertaking this task, our central objective was to ensure that the content fit perfectly into the brochure and was readily accessible and effortlessly digestible for our target audience. We aimed to strike a delicate balance in which we could accumulate a wealth of valuable insights while keeping the material engaging and understandable.
Additionally, we acknowledged the importance of providing pathways for our readers to access supplementary information should they wish to delve deeper into specific topics. It required careful consideration to avoid overwhelming the reader while maintaining a clear and compelling call to action to guide them toward further exploration. Thus, our challenge was creating a harmonious combination of information, accessibility, and participation within the physical constraints of space.
02.
Design is a language in which we speak fluently
vide valuable inf
rmation that resonated with veterans, and the dynamic cooperation between AHBPCE and Creative Cycle allowed us to achieve it by aligning our creative expertise with their noble mission.03.
