CASE STUDY

AHBPCE – Brand Guidelines & Editorial Pieces

Visual Design

Branding

Editorial Design

Onepagers

Client: The Airborne Hazards and Burn Pit Center of Excellence

INTRODUCTION

We teamed up with Meraki Communications Group to create a comprehensive brand guide for The Airborne Hazards and Burn Pit Center of Excellence (AHBPCE) a nationwide initiative dedicated to addressing the distinctive health challenges that affect Veterans after their deployment. AHBPCE collaborates with clinical and research teams within and beyond the VA healthcare system to enhance the quality of care and treatment provided to Veterans grappling with these specific issues

01.

Challenge

Design is a language in which we speak fluently

Collaborating with an organization that requires trustworthiness and approachability posed a significant responsibility for our Creative Cycle and Meraki Communications Group teams. Our collective expertise came together to breathe new life into the AHPBCE brand. This endeavor involved introducing distinctive graphic elements, revitalizing the brand's identity, and bringing it closer to its core mission. This transformation wasn't just a task but a creative resurgence that fortified our commitment to amplifying their message and purpose. The creative journey involved building an ideas dashboard, brainstorming sessions, conceptualization, tool selection, and establishing a robust foundation to facilitate brand development. One key aspect of this process was the creation of a new logo, which needed to transmit a sense of formality and strength to align with its intended platforms. One key aspect of this process was the creation of a new logo, which needed to transmit a sense of formality and strength to align with its intended platforms.

PPT Template for AHBPCE - Brand Guidelines & Editorial Pieces

02.

Solution

We preserved certain graphic elements to ease recognition among existing users, preserving the color palette, typography, and iconic brand elements. The Creative Cycle team proposed a new approach to graphic photography, taking advantage of the rich information we had collected, incorporating a medical pattern into the visuals, and consistently featuring photographs of VA healthcare professionals and patients in a comforting atmosphere.

The result of the logo we had as a task was resolved using family typography in a narrow version to create a global connection. We also added some stars as a representation of excellence.

Following the graphic guidance allows the client to have a consistent and clear visual message when using the VA logo, typefaces, iconography, color, and secondary visual elements of the Airborne Hazards and Burn Pits Center of Excellence identity.

The style manual document, produced in collaboration with Meraki Comms, pr

vides clear guidelines for using brand visual elements ass

ciated with the Airborne Hazards and Burn Pit Center of Excellence.

03.

Relevance

We leveraged AHBPCE's brand identity and employed our iterative and collaborative design approach to provide the center with an additional tool for connecting with its audience.

The challenge of compacting a large amount of information while making it accessible to veterans was met through this outreach booklet. This experience also gave us ideas on how to make large amounts of information available. The content design was attractive in presenting substantial information in an easy-to-distribute and understandable format, effectively serving the needs of our target audience.

Creative Cycle believes meaningful relationships deliver meaningful results. We design with empathy and purpose by genuinely understanding our customers' values, goals, attributes, and needs. Active listening and continuous learning are integral to our creative process. Our most effective outcomes bloom when we team up with our clients.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.

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AHBPCE – Brand Guidelines & Editorial Pieces

Challenge

Solution

Relevance

Related Projects

Globally Locals