The Smithsonian ACM needed a brand that embodied CEJ's collective power to develop community-driven solutions to create a suitable environment. To achieve it, we needed our creative process to lead us to find a suitable visual identity that simultaneously reflected the efforts and mission of CEJ and represented a vibrant multicultural community that strives to live in a harmonious and healthful environment.

We centered our efforts on exploring elements that symbolize the concept of the natural environment. Tyler Winsor's WEL Portraits illustrations gave us the inspiration we needed to establish the new brand. We designed and integrated visual elements to convey the narrative that the environment CEJ endeavors to foster in the communities neighboring the Anacostia River.

Creative Cycle had the opportunity to team up with the Smithsonian ACM to co-craft the identity embraced by the museum. Our collaboration with ACM has enabled CEJ to initiate a dialogue with its internal and external audiences, using a unified, consistent, and unmistakable voice. As we move forward, we are excited to unveil more about the Center's impactful work, utilizing a range of branded digital and print assets that vividly convey their story, all rooted in a strong institutional identity.

Creative Cycle firmly believes that meaningful relationships yield impactful results. We approach our work with a deep understanding of our client's values, goals, characteristics, and needs, crafting designs infused with empathy and purpose. At the core of our creative process lies active listening and continuous learning, and through collaboration with our clients, we achieve the most effective results.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.