The primary challenge was synchronizing the project's online and physical components, with a focus on making the website align smoothly with the exhibit's content and message.

The physical event was still ongoing during the web designing process, and the team's task was to take all the information and content that would be part of the exhibit and transfer it into an online format for the companion website. The challenge was ensuring the seamless integration of the companion site within the exhibition. We wanted the website to feel like a natural extension of the physical exhibit, ensuring that the online experience captured the essence and content of the event accurately and effectively.

Our approach involved working with the available information to create a flexible, modular experience that accommodated last-minute decisions and exhibit details. To maintain a consistent look and feel between the companion site and the exhibit, we relied on the environmental designers' work from ACM, making only minor adjustments to the artwork to align with the Smithsonian's accessibility guidelines.

While the website is still under development, our collaboration with ACM has enabled us to streamline a complex project. Our strategy for creating a flexible and modular user experience has allowed us to adapt swiftly to evolving information. Further, our collaborative approach has forged connections with a diverse team of artists and designers, ensuring our work aligns seamlessly with their vision for the exhibition.

Creative Cycle believes meaningful relationships deliver meaningful results. We design with empathy and purpose by genuinely understanding our customers' values, goals, attributes, and needs.
Active listening and continuous learning are integral to our creative process. Our most effective outcomes bloom when we team up with our clients.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.