AirPlus International is a leading provider of solutions for managing business travel expenses. Its clients include Fortune 500 companies and other large organizations with robust corporate travel programs.
Social media and content marketing play a key role in AirPlus’ marketing strategy. Primarily, this involves sharing assets like infographics, product promotions and success stories that position AirPlus as a leader in its field.
With a focus on cost-efficiency, this global industry leader operates with a relatively lean marketing department. AirPlus turned to Creative Cycle to design visually impactful social media content, while adhering to the company’s strict brand guidelines and budget.