Case study:

AirPlus International

Project: Content marketing; social media


Creative Cycle collaborates with AirPlus International to develop captivating social media content that promotes AirPlus’ thought leadership and brand.


AirPlus International is a leading provider of solutions for managing business travel expenses. Its clients include Fortune 500 companies and other large organizations with robust corporate travel programs.

Social media and content marketing play a key role in AirPlus’ marketing strategy. Primarily, this involves sharing assets like infographics, product promotions and success stories that position AirPlus as a leader in its field.

With a focus on cost-efficiency, this global industry leader operates with a relatively lean marketing department. AirPlus turned to Creative Cycle to design visually impactful social media content, while adhering to the company’s strict brand guidelines and budget.


To support efficiency, Creative Cycle became versed in AirPlus’ preferences and brand guidelines so we could easily anticipate the client’s needs. We also familiarized ourselves with the design specifications for each social media platform to further streamline development.

AirPlus supplied us with the copy and data to be featured in each piece. Using this input, Creative Cycle combined our knowledge of design, the client brand, and social media best practices to develop an original response — one that would be attention-grabbing and relevant in a crowded social environment.

In every project, we designed quickly and gained the client’s input early and often. This helped control costs and ensure we were consistently meeting expectations.


This ongoing engagement with AirPlus has allowed the brand to build a strong social media presence. By taking the time to understand the client’s exacting preferences and guidelines, we’ve been able to design proactively to save time and costs.

At the same time, the client provides us the factual framework for our creative design. AirPlus’ copy and data set the foundation for smart, informative content; Creative Cycle then brings it to life with compelling visuals.

In the future, Creative Cycle would like to support AirPlus in an analytical capacity — including helping AirPlus measure and enhance its social media performance.

Final Thoughts

Creative Cycle believes meaningful relationships deliver meaningful results. By intimately understanding our clients’ values, goals, attributes and needs, we’re able to design with empathy and purpose. Listening and learning are integral to our creative process — and collaborating with our clients is how we produce the most effective outcomes.