Empathy.
The core of our design process
The core of our design process
Above all, empathy is at the core of our design approach. It takes courage to confront discomfort, ask challenging questions, and seek meaningful solutions.
During the design process, we cultivate a mindset that strengthens collaboration and keeps us fully engaged. Likewise, this mindset nurtures curiosity and allows us to see from multiple perspectives.
Further, by prioritizing empathy, we create solutions that are not only functional but also deeply impactful. For instance, considering diverse user experiences helps us design with greater inclusivity and relevance.
In short, empathy-driven design fosters innovation and ensures our work resonates with the people it’s meant to serve.

Design, Marketing & Innovation
Want to know more about our design process?
Collaboration and creativity are in our DNA; we understand what it takes to build an environment where both can grow.
Firstly, this requires meeting expectations; secondly, it calls for flexibility, empathy, and the courage to have honest conversations. Moreover, these elements translate into well-done jobs.
Meanwhile, we continuously refine our approach to ensure that creativity and collaboration thrive. Likewise, we recognize that strong relationships are built on trust and open communication.
In conclusion, to sum up, fostering an environment where creativity and collaboration flourish leads to meaningful, impactful results.
With more than three decades of design and marketing experience, and a passion for doing things correctly, we are dedicated to delivering exceptional results.
Firstly, we care deeply about design, and secondly, we believe in going the extra mile to ensure our clients and people are well taken care of. Moreover, our focus on quality and attention to detail drives every aspect of our work.
In short, our commitment to excellence is what sets us apart.
Our goal is simple: we work to add value to people's lives and organizations by using design to drive understanding, knowledge, and creativity.
Firstly, our approach ensures that every project fosters meaningful connections; secondly, it creates lasting impact. Furthermore, we believe that design is a powerful tool for positive change.
In short, through thoughtful design, we aim to make a difference in the world around us.
THE TEAM
Design & Marketing across
the world
the world
CEO & Founder
Jose Caicedo
COO
Carlos Murguía
Elí Taipe
Barbara Condemarín
Edward Acaro
Mihail Mansilla
Angela Santos
Ale Morales
Nicolás Oliva