Rocket Social Impact is a nonprofit organization driven by a love for working with
brands and organizations looking to disrupt the status quo and achieve better
business and the greater good.
In early 2023, Rocket approached us, seeking a partner to establish a new website
The new website needed to capitalize on some of the existing content while
providing an experience and interface that felt fresh and bolder, enabling visitors to
interact with Rocket's case studies more directly and intuitively.
Many of Rocket's case studies involve engagements and collaborations with
prominent brands that significantly impact communities across the U.S. Rocket
aimed to leverage these outcomes by establishing a new online presence that would
allow them to improve the analytics for their case studies and help gather new
contacts for future communications.
We collaborated with Rocket to create an initial experience that involved
restructuring existing content and making informed UX propositions to ensure users
have easy and direct access to case studies and thought leadership content on the
Once wireframes were approved and we gained awareness of Rocket's visual brand,
we delved into implementing the new website.
Utilizing WordPress as their CMS, we designed and developed rapid prototypes and
site instances that allowed us to conduct internal testing of the UX assumptions we
After conducting internal testing and iterating through various design and
development phases, we finally arrived at a version of the new site that was a
We launched the website and provided Rocket with the necessary support and total
access to manage their content, ensuring they could successfully take the reins of
their online presence.
We optimized Rocket's budget for the website redesign by using their available
resources efficiently, ensuring reasonable timing for the project execution.
Our iterative approach allowed us to gather swift feedback from Rocket, ensuring
we created a product that met their needs and embodied the organization's
Today, Rocket boasts a fresh online presence that empowers them to harness
analytics related to their case studies and the thought leadership content they
generate. With abundant new data, they can leverage the website as a promotional
tool, launch SEO campaigns to highlight their client work and capture valuable leads
that may translate into lasting partnerships.
Creative Cycle believes meaningful relationships deliver meaningful results.
We design with empathy and purpose by genuinely understanding our customers'
values, goals, attributes, and needs.
Active listening and continuous learning are integral to our creative process. Our
most effective outcomes bloom when we team up with our clients.
Contact Creative Cycle to explore how we can support your goals through a unique