BRANDING | SECOND LIFE QUILTER

Case study:

Second Life Quilter – Concept Brand & Packaging

Second Life Quilter is the entrepreneurship of Fiber Artist Andi Cullins, a collection of one-of-a-kind original design quilts inspired by the African-American worldview.

Challenge

Creative Cycle collaborated with Second Life Quilter to establish an artful brand zealously crafted to showcase ancestral pieces yet contemporary with a powerful story bound to their essence.

We set ourselves the challenge of creating a logotype that could capture and transmit Andi's work just by looking at it.

It was a delightful experience for the creatives to combine different organic textures in a single element while constructing the geometry we wanted to achieve in this graphic brand and complementing the art with a bright and elegant color palette.

Solution

A clean and sophisticated graphic line harmonizes seamlessly with Andi's woven pieces. Clean spaces, lines, textures, and solids converge to strengthen the abstract modern spirit of Andi's crafting style.

Undoubtedly, this graphic identity brings together diverse elements, embracing the world of recycling pieces and the creative potential they hold.

We encouraged the client to be involved in the branding process, considering this is a personal and intimate project. The client's perspective was the key to the success of this work.

Relevance

We developed an effective e-commerce platform to facilitate purchases and delve into the rich history of Andi's journey.
The website and brand, developed in collaboration with Andi, authentically mirror her desires, essence, and dedication to empowering women.

In Creative Cycle, we take pride in the satisfaction of our client and the transformation of her brand's perception, which is now positioning more professionally established and ready to compete in the complex world of the art markets.

Creative Cycle believes meaningful relationships deliver meaningful results.
We design with empathy and purpose by genuinely understanding our customers' values, goals, attributes, and needs.
Active listening and continuous learning are integral to our creative process. Our most effective outcomes bloom when we team up with our clients.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.

BRANDING | SECOND LIFE QUILTER

Case study:

Second Life Quilter – Concept Brand & Packaging

Second Life Quilter is the entrepreneurship of Fiber Artist Andi Cullins, a collection of one-of-a-kind original design quilts inspired by the African-American worldview.

Challenge

Solution

We encouraged the client to be involved in the branding process, considering this is a personal and intimate project. The client's perspective was the key to the success of this work.

We would
love to hear
from you.

Let's talk

now

Contact Us

© 2022 Creative Cycle LLC | Rolling Stone Way, Alexandria, VA 22102

BRANDING | SECOND LIFE QUILTER

Case study:

Second Life Quilter – Concept Brand & Packaging

Second Life Quilter is the entrepreneurship of Fiber Artist Andi Cullins, a collection of one-of-a-kind original design quilts inspired by the African-American worldview.

Challenge

Solution

We encouraged the client to be involved in the branding process, considering this is a personal and intimate project. The client's perspective was the key to the success of this work.

We would love to hear from you.

Let's talk

now

Contact Us

© 2022 Creative Cycle LLC | Rolling Stone Way, Alexandria, VA 22102

We would
love to hear
from you.