BRANDING | SCOTT CIRCLE EVENTS

Case study:

Scott Circle Events - Branding & Digital Marketing

In collaboration with Scott Circle Events, Creative Cycle created a comprehensive suite of branded materials to enhance the promotion and management of diverse industry events.

Challenge

Scott Circle Events is a conference and event planning firm that supports various organizations. They expertly manage and promote diverse events, from large-scale conventions to annual planning meetings and exclusive VIP dinners.
The firm aims to deliver a seamless and engaging experience for each client, tailored to their unique vision.
Achieving this involves utilizing branded communications across multiple channels, including event landing pages, electronic save-the-dates, hard-copy event programs, and on-site signage.
Scott Circle Events sought a creative partner proficient in delivering print and digital assets swiftly and effectively, all while adhering to tight deadlines and budget constraints.

Utilizing information provided by Scott Circle and its clients, we created event landing pages and e-blasts using various platforms, including Cvent and Salesforce.

In addition, we executed event programs, event collateral, and digital and print signage for on-site use. These products enabled Scott Circle and its clients to concentrate their resources on event logistics and other cardinal priorities.

Solution

Scott Circle had several core clients who required event support annually or semi-annually. The firm entrusted our Creative Cycle team with the visual branding of these events and the design and technical production of event collateral. Creative Cycle took the time to understand the unique mission of each organization and the specific purpose of each event. We also remained mindful of the client’s budget at every step, taking strategic decisions to save costs and maximize resources.

Relevance

Armed with a detailed understanding of the brand and mission, Creative Cycle provided valuable input to help Scott Circle and its clients craft engaging and visually cohesive event experiences across multiple channels.
Simultaneously, we aided organizations in optimizing their budgets to meet their design and communication requirements. Since our successful partnership began in 2016, Creative Cycle has continued to support the firm and its clients in their annual and semi-annual commitments.

Creative Cycle believes meaningful relationships deliver meaningful results. We design with empathy and purpose by genuinely understanding our customers' values, goals, attributes, and needs.
Active listening and continuous learning are integral to our creative process. Our most effective outcomes bloom when we team up with our clients.

Contact Creative Cycle to explore how we can support your goals through a unique collaboration.

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